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Introduction

Political Networking is a fascinating segment of the marketplace, especially the aspects of the social media that may have either a positive or negative influence on the world events. The study covers a sphere of politics that includes different economic implications and takes into account the aspects of human resources, people’s personal and professional characteristics, as well as different means of communication. Today, social and digital media are the most contemporary interaction technologies, including the sphere of political channels. Digital media and social networks, such as Facebook, Twitter, and LinkedIn are considered the most common. Different sources of communication play a vital role in the events that have a political framework, such as economic activity, globalization, sources of power in the government, marketing of the goods and services, branding specifics, local and global businesses, as well as their marketing strategy, etc. All the previously given channels of interaction have great sources in the social media world and its marketing management of the thought of the whole nation. Thus, political networking together with the social media influences the people’s behavior and perception of the political and economic conditions in the state. It applied different cases of real companies on the world market, their stability, management practice, ethics, and many other factors have a significant effect on people’s lifestyles. A special importance is given to the sphere of small and medium-sized businesses that market the information through the mass media channels of information diversity. Such diversity has become very widespread on the contemporary marketplace, especially the spheres of information publicizing that control the minds of the particular target audience.

Today, the Internet plays a very significant role in improving the speed, effectiveness, and accuracy of the communication process. The interest of political parties is also related to the interaction of people in the cobweb. Such a situation makes the Internet one of the most important aspects of economy, politics, business, marketing, and many other spheres of life. Therefore, the Internet has opened and has still been opening lots of new possibilities for people and businesses through the worldwide digital media channels. There is a proverb, “Information is power; it is the currency of today's world”. This saying was originated from the sphere of economics that emphasizes a huge importance of information technologies for the political and business world. In case the information is so essential in the spheres of politics, economy, and business, then the effectiveness, speed and accuracy of communication, such as exchanging, transmitting and achieving of this information, is not less important than the information itself.

There are two familiar terms such as “private” and “public” information. Private is everything that is to be kept in secret, whereas public is what the secret life hunters are constantly seeking. Such things include the people all over the world that are sharing some parts of their lives to the public.  It means that the definition of the word has not changed with the digital media appeal. Another important terms such as a “friend” means a completely different thing when it comes to social networking for the political sector as different people are completely opposite in their perceptions.

It is also important to analyze information from the perspective of “online friends” or people who wish to have and access to a variety of information stored online. This information reveals different types of posts, as well as the information suitable for the social networks, e.g., Facebook, Twitter, etc. The political companies often use these channels of interaction to influence the minds of people concerning the choices of the particular target groups, for example, the voters for the new coming elections, etc.

Statement of the Problem

Nowadays information technologies are an integral and, thus, unavoidable part of a daily life of every individual on the planet. Today, when talking about any area of business or life that people have to deal, the Internet has gained the leading position. It proofs that there are almost no daily operations that could be managed without a personal computer. The fact of the computer age is inevitable, and it is rather evident that no matter how hard people learn to pursue a degree or how much they have experienced in life, without access to the Internet and a computer, it is impossible to show oneself to the world. It happens every time when there is a need to talk about the political parties, various political organizations, public companies that share their information throughout the Internet and other channels of mass media. On the one hand, the most contemporary digital media sources, such as, radio, different news local and global television, both online and printed magazines and newspapers are considered to represent one-sided information. On the other hand, there is the Internet that has the same information but from ,different angles, such as the most general terms of data along with the other opinions and views of the same economic, political, business or social events. The overall problem is hidden in the manipulation of people and their consciousness. In other words, it is called an “information war” that illustrates the fact of people acting in the interests of various political forces as a puppet. The people all over the world behave in the way that has been imposed in the mass media channels. People themselves worsen the situation when they give the power to the political leaders they choose. This happens because people forget about the nature of this particular choice as it has been imposed by the same political parties. Thus, it is essential to study this topic and spread people’s awareness concerning the actions of political leaders and to find ways of possible solutions to the current state of affairs.

Research Questions and Hypotheses 

The political expectations of the digital media are difficult to imagine. At first, every political action seems to be people-oriented, but with time, people often see that it was a kind of fraud against the nation and its soul. Every time when there is a need to use people in the interests of political leaders, there is always a need to apply the digital media channels to project the expectations of people and at the same time perform in the self-interest. People are considered to be a commercial power that has a constantly growing impulse to use such power and to gain more power. The same situation happens over money they are used in order to produce more money. Such actions show no respect to the factual cost to the entire nation. It seems to be a kind of sickness or ethical carelessness that is directed towards the commerce that has no integrity.

The core aspects that should be examined are how to strike back against this particular citation that provokes souls of different people. The concept to reach is hidden in the questions of political information sharing and the multiple channels of interaction with people. The discussion could be framed on the core of government manipulation over the decisions of people. It could be supported with the opinions of different people about various political acts and fake improvements that are indeed aimed at generating more money and concentrating more power in the hands of the top political leaders and their organizations. The key questions to consider are those that reveal the truth about the effect of the social media information on people in terms of the political implications. On the one hand, it is essential to address the means of an informational war that is aimed at manipulating with the minds of people. On the other hand, it is essential to uncover sources of manipulation and power that are used by the world leaders and political organizations through the digital media channels.  

The hypothesis discourses the true target of the political powers, as well as their skilled usage of mass media technologies to manipulate with the actions of people, including their life and business decisions. The informational war addresses the use of mass-media as a “primary weapon” used to influence people with respect to the interest of political parties. The sources of people management are operated through the digital technologies listed above. In particular, the emphasis of political organizations and world leaders is spread in the daily news, local television, radio channels, both printed and online newspapers and magazines. In other words, there is a certain kind of effect that may impact every personality. The news, radio, television, magazines offer people the information from the position that is vital for the political perspectives. This information is addressed towards the easiest ways of manipulation. As the consciousness of other people is not that easy to deceive, they need some prooves from the Internet sources. The information found on the Internet serves as a more independent resource of the same data covered in the daily news and other mass media channels. Though, both sources of manipulation work effectively on all levels of their application as the government allows people to see only those facts that are important to the political forces. It is also represented in the form and volume suggested by the government and other political and economic authorities. The most obvious but at the same time hidden examples are different means of manipulations on the decisions of people that worsen their situation on their own will. For instance, the vote choices, various strikes, riots, and revolutions that happen with the huge effect of the Internet while the political organizations, as well as their leaders take advantage of such provocations and, thus, hide their mistakes from the public. The interest is that many people do not pay attention to the true facts as they prefer to see only the information that plays an essential role for the politicians that spot their enemies in the worst possible way.

Methodology

The methodology of this paper addresses both quantitative and qualitative information that is covered in various resources, such as books, journals, magazines, and Internet sources, etc. This study identifies the data sources employed to discourse the scope of research for the United States and Europe for the last decade.

The quantitative information refers to the research of the methodically observed examination of political networking along with the social media interaction towards the statistical data. The aim of this methodology is to develop a strong hypothesis that will present the sphere of digital technologies and their impact on the political life and economic events. The reviewed information reveals the numerous cases of research that tackle with the observation of particular cases in social and business life, world economy, and political lives of people.

The qualitative part of the research addresses the examples of different social activities and marketing evaluation based on the detailed understanding of the reaction of people to the various channels of political effect that takes place through the mass media channels. Such a method reveals the approach and behavior of particular groups of people in relation to the aspects of decision-making. Different sources of information focus on the real-life examples that illustrate the current conditions, as well as the future trends of this particular situation. There were many elements that covered the aspects of political frameworks, social networking and digital media in the sphere of influence on the global events. In addition, the qualitative aspects consider the individual cases, as well as the general information perceived by the vast majority of people. Both approaches address the needs and requirements of the following study research and hypothesis.

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