Corporate and social responsibility is also referred to as responsible business, corporate social performance, sustainable responsible business, corporate responsibility or also corporate citizenship. Corporate and social responsibility is some form of corporate self-regulation that is and should be integrated into any business model. This policy functions as a self-regulating, built-in mechanism in which business would ensure and monitor its full support to ethical standards, law, and also international standards. The business should also embrace positively the responsibility for the impact of its activities on the consumers, communities, employees, environment, stakeholders and also all members of the general public sphere.
The Coca-Cola Company is a corporate or a Company that deals with soft-drinks. Coca-cola is a soft drink that is carbonated sold in restaurants, stores and also in vending machines all around the world. This Coca-Cola has estimated that it sells its products in more than 200 countries. This Coca cola drink is often referred to as coke which is a trademark that was registered in the United States back in March 1944. The coca cola company produces concentrate which is sold to the licensed coca cola bottlers internationally. These bottlers hold territorial exclusive contracts with the coca cola company and they produce finished products in bottles and cans from the imported concentrate in combination with sweeteners and filtered water. These bottler companies then distribute, sell and merchandise coca cola to other vending machines and retail stores. These bottlers include Coca Cola Enterprise in North America and also the Western Europe. This company also sells the concentrate to major food service and restaurants distributors (Mark, 2000 p, 101)).
The coca cola company has other drinks under the coke brand name and they include diet coke, caffeine-free coca cola, diet coke caffeine-free, coca cola cherry, coca cola vanilla, coca cola zero and also other editions with coffee, lemon, or lime. The coca cola company has embraced the corporate and social responsibility as we can see from the activities and proceedings that are carried out in the company both internationally and nationally. Coca Cola Company has set up self-regulating mechanism that is an in-built mechanism which ensures and monitors law, international norms and also ethical standards. These laws were initially written and others were written as a result of some problems that occurred. This mechanism helps to embrace the social and corporate responsibility for the impact of the activities that are carried out in the company on consumers, communities, stakeholders, environment, employees and also all members in the public sphere (Pat 1978 p, 97).
The problem of consumer insistence and also calls for a more natural product have led the coca cola company in the process of eliminating or phasing out the sodium benzoate or E211 which is the most controversial addictive that is used in the Diet Coke and connected to DNA damage in the yeast cells and also hyperactivity in young children. Due to this problem, the coca cola company has lost many customers especially the young children and also some adults who fear for their health. As a result, the coca cola company is working towards building and manufacturing a better and healthy drink. The coca cola company has already stated that it would remove the E211 from all its product that include Oasis and Sprite and this would be accomplished after any satisfactory substitute is found. This is a part of the social and corporate responsibility because it concerns the affairs of the consumer and their well being (Constance 2006 p, 201).
Mission, vision and core values
The mission of the coca cola company is to live positively always and forever. The company believes that they could make some positive differences when they work together. That through partnerships and collaborations they could reach across all borders to change and also connect. By living positively and ensuring that they do so is the company’s commitment in order to make some positive changes in the whole world by designing again the way the company works and lives and this is part of sustainability in everything that the coca cola company does (Diana 2008 p, 97).
The lack of adequate water because of reported cases of shortage of water and also other natural resources in most countries have led to the efforts to conserve water. This is a challenge that the coca cola company have faced and therefore they have solved it in some areas and are still working towards conserving the water in other countries. The company works towards enhancing water stewardship through reducing, recycling and reusage. The goal in reduction of water use by the coca cola company is to be the most effective and efficient user of water among its peer companies. By the year 2012, the water use efficiency should have improved by 20 percent when compared to the 2004 baseline.
In India, the Coca Cola Company was under siege after it was reported that it was putting up a bottling company in an area that was already a water-stressed area. It was reported that they did not consider the impacts it would have on the community (Amelia, 2008). The coca cola company was also asked to close a bottling plant in India in order to conserve water and reduce pollution caused by the plant. It was cited that the coca cola company sites its bottling plants strictly due to business and do not consider the impact on communities. The business continuity is the most integral part of the coca cola company water resource management practices but not the community water issues. The communities around the bottling communities often complain of water scarcity and pollution but are not considered seriously by the company.
The coca cola company believes that it has a primary responsibility to manage its own water resources in their operations very wisely. Almost 900 bottling plants of the coca cola company rely on water as their most essential ingredients even in the beverage. Water is also used in the beverage manufacturing processes such as cooling, heating, rinsing and also for cleaning (Lonnie 2004). In this regard, the coca cola company has developed a plant-level water efficiency tool kit which helps in the bottling operations to know how their water usage tracks with the best practices in the coca cola system and also to discover proven water efficiency performances to implement in every plant (Mark 2000 p, 67).
In the year 2008, the coca cola company used 2.43litersof water on average in producing a one liter beverage. Only one liter went into the beverage itself, and the other 1.43liters were consumed in the manufacturing processes that include cooling, rinsing and cleaning. The coca cola company has a goal of using only 2.17liters of water per liter of the beverage which will be a 20% improvement by the year 2012 and the company is almost there (Constance 2006 p, 90).
The goal in this is to return back the used water to the environment, at some level that would support aquatic life, all the water that the coca cola company has used in the manufacturing operations by the beginning of 2011 through some comprehensive wastewater treatment. Statistics show that in the developing countries, nearly 70% of the wastewater from all industries is never treated prior to being channeled back to the environment. However the coca cola company believes that it has both the responsibility of the good quality of water that helps in manufacturing of the beverages and also the quality of the water that is discharged from the bottling plants into the environment from the manufacturing processes. The coca cola company adheres to every applicable local wastewater law. The company is also working towards the alignment of the whole global system with the internal standards of wastewater treatment which are always more strict than the requirement of the applicable law (Philip & Nancy 2005 p, 49).
In the year 2008, 88% of the coca cola system bottlers were able to meet their internal stringent internal wastewater standards which represented nearly 95% of the unit case volume in the coca cola company. The goal as we had stated earlier of the coca cola company is to return all the water that is used in the manufacturing process safely back to the environment by the beginning of 2011. This water should be recycled through a cleansing and treatment process. This treated water is used for utility purposes in the bottling plants in chillers, boilers, evaporators, and other outside uses such as dust control and irrigation. This helps to conserve water and therefore the environment because it minimizes the usage of external water sources (Michael 2007 p, 56).
The coca cola company in this regard has a goal of expanding the international support of healthy watersheds and also sustainable water partnerships in the community. The coca cola company believes that it has a significant role to play in assisting the local communities that they rely upon. They are aware that in order to make any meaningful difference, then they must focus all their efforts beyond the small confines of their bottling plants. Statistics reveal that almost one-sixth of the whole population in the world, an estimate of almost 1 billion people, have no access to drinking water that is safe. Almost 2.6 billion people worldwide do not have enough sanitation and these issues that surround water, cause billions of people to be vulnerable to food insecurity and disease (Michael 2007 p, 76).
The coca cola company works closely to the local communities, supply chain, governments and the nongovernmental organizations in order to replenish water to nature and also communities because of the challenge of the shortage of water. Since 2005, the coca cola company has been involved in nearly 250 community water partnerships in more than 70 countries in support of local initiatives. These may include expansion of sanitation access, expansion of community drinking water, watershed protection, awareness and education programs, and finally the agricultural water use efficiency. The coca cola company works together with WWF (World Wildlife Fund) in helping in the conservation of the globe’s most vital freshwater river basins. In the year 2007, the company gave a $20 million multi-year partnership with the World Wildlife Fund. This encourages water quality maintenance and the partnership also helped in creation of a water fund which is supported by other projects that include fire control and prevention and also the minimization of household firewood consumption. Later in 2009, the coca cola company gave a $30million commitment that over the following six years; the company would provide easy access to drinking water that is safe to most communities throughout Africa via its RAIN (Replenish Africa Initiative). This initiative would provide almost 2 million Africans with clean sanitation and water by the year 2015 (William & David 2010 p, 45).
The coca cola company also gave a start-up support for the foundation of GWC (Global Water Challenge). This foundation consolidates efforts and also brings together the global community in order to meet the water challenges globally. The mission of this foundation is to generate an international movement to help congregate the urgent requirement for safe sanitation and water. The dependence on local supplies of water, understanding of watersheds and knowledge on how they operate is quite important to the beverage business. The coca cola company therefore in regard to this has developed plant-level management and training tools in order to assist the local employees and also the bottling partners in understanding the watershed issues and also engage with governments, communities and also conservation organizations which would manage them (Mark 2000 p, 101).
Packaging of the products
The changes that have made in the packaging of the coca cola products are due to the challenge of shortage of finances, capital and also the loss of many customers. The product has to be packaged cheaply but attractively. In the year 2005, it was reported that the coca cola company had reduced its profit margins and therefore the company had to repackage their products and this was done in a span of three years though improvements are still being done even today. The goal in the packaging level is to advance some packaging framework which would not be seen as waste but as an important valuable resource for use in the future. The introduction of plant bottle is the next step in the sustainability journey of the coca cola company. Packaging as we know it adds value to the products because it increases shelf life, reduces breakage, minimizes handling and transportation costs, safeguards public health, provides product information and also creates consumer convenience. In this era of scarce resources and increasing energy costs, the coca cola company must work towards packaging which would add value to their products and also to the society and environment. The coca cola company has already invested to the building of the worlds largest or biggest plastic bottle-to-bottle recycling plant in the United States (Lonnie 2004 p, 30).
In most countries such as Angola, Belize, Benin, and Bolivia among others, most of the packaging used is refillable. Once they are used, they are then collected, cleaned and then refilled in a system managed directly by the coca cola company. In Australia, the NPCIA (National Packaging Covenant Industry Association) was established in order to reduce the impacts on the environment from any disposals of packaging by conserving their resources via better production and design processes and by also facilitating the recycling and reuse of the used packaging materials (Pat, 1978). In Austria, the ARA (Altstoff Recycling Austria) that was founded in the year 1993 is a nonprofit organization that is mandated to manage nationwide cost-effective package and collection recovery initiative for the entire household and also commercial packaging all waste across Austria. In Brazil, there is the CEMPRE which is a co-founded company by Coca-Cola Brazil in the year 1992 and is dedicated to increasing the awareness in the community concerning recycling and also solid waste issues. This program is now able to support more than 400 of the recycling cooperatives in Brazil (Philip & Nancy 2005 p, 54).
There was a reported increase in the levels of carbon dioxide that the coca cola company was producing internationally and this increased the rate of global warming. There was also the challenge of utilizing so much energy on producing a minimum number of its product and this has led to the following changes over a span of five years. The coca cola company as a whole has continually explored new improved ways in order to optimize the amount of energy and material used in packaging. From the introduction of the main packages, there is an important reduction in the materials that are used to manufacture them with no sacrifice in the quality. The coca cola has a long history of designing their packages with the surroundings in mind. The company focuses on the life-cycle management which has helped them to sustain the usage of very high value reusable packages and recyclable materials. Almost 85% of the global beverage volume of the coca cola company is delivered in principal packaging made from aluminum, steel, glass and polyethylene terephthalate (PET). These materials are 100% recyclable. The other 15% of the beverage volume is delivered largely via highly efficient and effective bulk package systems that include refillable steel tanks or also concerted bag-in-box containers for fountain syrup (Constance 2006 p, 87).
The coca cola company is improving the sustainable design efforts via an initiative referred to as e3 which entirely focuses on improving efficiency, eco-innovation and life-cycle effectiveness. For example the ultra glass contour bottle that was introduced in the year 2000, was designed in order to improve the impact resistance, and also the minimization of weight and cost. These bottles are 40% stronger, 20% lighter and 10% cheaper. This has removed 52,000 metric tons of glass and this result in carbon dioxide reduction of nearly 26,000 tons and also like planting 8,000 acres of trees. There was also the recent short height closure which enables the reduction of plastic use by almost 5%. The whole system of packaging in the coca cola company tailors the packaging in order to meet local or even international environmental, economic and social needs which are part of the corporate and social responsibility (Lonnie 2004 p, 62).
The challenge of environmental degradation has led the coca cola company to invent all ways in order to reduce the environmental pollution in the last five years worldwide. Almost 85% of the unit case volume used by the Coca Cola Company today is delivered in recyclable cans and bottles. The process of recovery of these materials and containers for reuse is important to the sustainability aspirations of the company. The target here is to directly recover 50% of the equivalent cans and bottles sold internationally. The coca cola company has a vision of zero waste and this is why the company designs their packages in a manner that they are recycled and also invest in programs that ensure the recovery of the packages such that they could be used again (William & David 2010 p, 43).
The coca cola company is helping to foster the demand for recovered materials due to the increased use of the recycled content in their packages. The coca cola company purchases products that are manufactured from the recycled beverage packaging and also enhances the efficiency of the bottles that are refillable. The coca cola company is working tirelessly in order to advance the technologies which would allow them to make use of the greater amounts of the recycled materials in their packaging. More than half of the aluminum metal used in manufacture of bottles and cans is recycled (William & David 2010 p, 54). The company continues to invest many dollars in the development of economically and environmentally viable recycling technologies. The company leads in the industry in connection to innovative use of the recycled plastic. The coca cola company uses recycled content PET in almost 17 markets all over the world. The recycling of plastics for reuse in the company yields financial benefits, reduces greenhouse gases, and needs less energy than the production of bottles with new virgin materials (William & David 2010 p, 58).
The closures that are used in the bottles often referred to as bottle caps are 100% recyclable from the technical standpoint and are highly recycled. This is in an effort to solve the challenge of environmental degradation that is mentioned earlier and also to cut costs. These caps are made from materials of high density which are selected for the compatibility feature with most of the recycling systems. The recyclers use a sink/float process where the labels and closures float whereas the PET bottles are bound to sink (Constance 2006 p, 90).
The coca cola company has invested in the building of the PET recycling plants which manufacture the bottles from recycled content in Mexico, United States, Australia, the Philippines, Austria and Switzerland. The plant located in United States is the largest plastic bottle plant internationally and recycles the bottles and caps. It has a capacity to produce nearly 100 million pounds of food grade that is recycled for the purpose of reuse annually which is the same as producing almost 2 billion 20 ounce bottles of coca cola (Michael 2007 p, 78).
Global warming is a major challenge to every company inclusive of the coca cola company. The coca cola company has a goal to grow its business, and not the levels of carbon in the manufacturing operations. The company strives to improve the energy effectiveness and also reduces the emissions of the greenhouse gases in the cold drink equipment. The coca cola company aims at protecting the climate together with everyone for all. The change in climate is connected to extreme weather which means droughts in some region and also flooding in some other areas. This could have a negative effect on agriculture and water resources. The company believes that they could do something to make a difference in the climate (Michael 2007 p, 65).
The coca cola company is working with the international organizations to help raise consciousness on the reality of the climate change and also is taking action in order to make positive and meaningful difference internationally. In the year 2009, almost 950 companies the coca cola company included signed a Copenhagen Communiqué, which is a statement that calls for an effective, ambitious and equitable global deal on the climatic changes. This communiqué lays down the business case for an effective and strong UN climate framework and it also offers a progressive international consensus on the agreement shape. Most of the largest and biggest bottling partners have already endorsed the Copenhagen Communiqué such as Coca-cola Icecek, Coca cola FEMSA, and Swire Pacific (Diana 2008 p, 54).
In the year 2007, the coca cola company signed an international UN compact which was directed to caring for our climate. The Global Compact Leaders Summit is known to be an international call to governments and businesses to enhance the speedy action on climate change. The company is committed and works towards increase in energy efficiency and the reduction of emissions from their operations. The coca cola company is committed to engaging in the international supply chain to work towards the universal objective of increasing practical climate change solutions. The coca cola company employees did not join the rest of the millions of people from all around the world in making bold statements against the turning off their lights for one hour which was referred to as the earth hour in an attempt to change climate because they were convinced that this challenge of climate change would be solved using different measures by individual companies (Lonnie 2004 p, 34).
In order to improve the energy efficiency operating in the company’s facilities, the company has already started with the basics that include insulating pipes, fixing leaks, optimizing temperatures and reducing pressure in order to eliminate all energy waste. From there, the coca cola company is ready to make investments in heat recovery, compressor optimization, combined power and heat and renewable energy, and also in efficient lighting. In the year 2008, the company utilized 58.6 billion mega joules of energy in making 128.5 billion liters of the product. This is a recorded 10% improvement in the energy efficiency from 2004. In October of 2009, the coca cola Hellenic which is among the largest bottlers company of coca cola internationally inaugurated the very first of 15 cogeneration facilities which were to be built in 12 countries that include 8 European Union. The cogeneration plants usually generate electricity and also useful heat. These will help to reduce the carbon dioxide emissions by almost 20% across 80 beverage production plants (Michael 2007 p, 121).
The challenge in this regard is the use of a lot of energy and also the utilization of a lot of capital although the coca cola company has done much in the last five years in order to improve this. The goal here is to improve the efficiency of the vending machines, coolers, and the fountain equipment and this helps to minimize greenhouse gas emissions that are produced by this equipment. The bottling system has almost 10 million vending machines and coolers in place today. This refrigeration equipment is one of the largest contributors to climate footprint in the coca cola company. The main reason for energy management efforts and the climate protection efforts is to build sustainable refrigeration program. The coca cola company is working towards the improvement of the efficiency of the refrigeration equipment and to also minimize the greenhouse gas emissions that are produced by the equipment. The coca cola company has set a goal that it should improve the energy efficiency of the cooling equipment by almost 50% by the year 2010 (Mark 2000 p, 102). The use of efficient fan motors, low energy lighting systems and better door gaskets would improve this further in order to improve efficiency. This is being achieved and this will enhance the reduction of cost and the delivery of food that is good for consumption by the consumers which is part of the social and corporate responsibility.
The bottling system of the coca cola company has transitioned to the HFC-free insulation foam for the new equipment, and this has eliminated 75% of direct GHG emissions especially when compared to the traditional refrigeration equipment. The coca cola company has also identified a natural refrigerant gas bound to replace the HFC refrigerant gas and this should be done by 2015. Towards the end of 2009, the coca cola systems stated that it expects that 100% of their new coolers and vending machines would be free of HFC by 2015. The managers are positive that the aggregate demand would encourage supply as a way of quickening the transition to the HFC-free refrigeration equipment. This will eventually lead to reduction of carbon emissions of over 52.5 million metric tons (Philip & Nancy 2005 p, 34).
The coca cola systems own nearly 10 million vending machines and coolers. Therefore sustainable refrigeration is seen as the cornerstone for the efforts in climate protection. The coca cola company has become part of the ongoing commitment to the conservation of the environment by creating the coca cola company polar bear support fund together with WWF (World Wildlife Fund) and this would assist to build support and awareness for the polar bear. From 2007, the coca cola company has contributed $500,000 to the World Wildlife Fund and this would help to protect the polar bears and also their habitat. $100,000 was also raised via the “My Coke Rewards” brand loyalty program to assist the efforts being made by WWF (William & David 2010 p, 66).
The coca cola company believes that because they are known to be a multinational company, they have a big role to play in making sure that they use the very best possible mix of the energy sources. The coca cola company has a goal to manage the distribution fleet in order to include more fuel-efficient modes of delivery of products. The partnership that the coca cola company has with the World Wildlife Fund is a better way that the company is working through to minimize their climate footprint and energy consumption. The optimizing of delivery route is also necessary and it minimizes the fuel usage and stops, and also this can be done by light-weighted packaging (Pat, 1978). In this regard, the coca cola enterprise worked together with their suppliers in order to create a delivery truck which is diesel-electric hybrid. The CCE has already deployed nearly 300 of these trucks and they are 30% fuel-efficient, produce less emissions when stopped or idling in traffic and also minimizes the overall emissions by a third (Michael, 2007 p, 45).
The coca cola company is the largest beverage company in the world and it refreshes their consumers with nearly 450 still and sparkling brands. This company has other brands depending on the taste and diversity of their consumers. These include other billion dollar brands such as sprite, fanta, diet coke, coca cola zero, powerade, vitamin water, Georgia, coffee, and minute maid. This shows that the coca cola company has taken up the corporate and social responsibility of taking good care of their consumer’s taste and also in return this has earned the coca cola company big profits. This has also led to the coca cola company being labeled as the number one provider of all sparkling beverages; juice drinks and juices; and finally ready-to-drink coffees and teas internationally. The biggest beverage distribution system ensures that customers in almost 200 countries enjoy these beverages at the rate of 1.5 billion servings daily. The coca cola company has an enduring commitment to build sustainable communities and therefore the company is focused on the initiatives that protect the entire environment, enhance the economic development, and conserve the resources of the areas and communities that they operate (Philip & Nancy, 2005 p, 67).
Employees and work place
The coca cola company fosters an open environment and diverse as the markets that they serve. The workplace rights are always respected and the people are always inspired to endeavor to be the best that they could be. The coca cola company is a great place to work because the rights of the employees are considered and are taught to them. The coca cola company is able to win in all market places because of the dedication, pride and passion that the employees bring into the business of quenching the thirst in the world. The company itself aspires to be the best place that employees would love to work, where employees all over the world are given chances to collaborate and build the greatest brands in the world, to also develop their potentials and skills and also expand the breadth of experience that they already have. The employees should also have fun while accomplishing all other factors (Michael 2007 p, 44).
The mission, vision and core values of the coca cola company are committed to being the leader in the corporate responsibility and also express their aspirations of being among the most respected company in the world. The core values of the coca cola company are respect, trust, community, dignity, rights and communication. The mission of the coca cola company is to endure. This shows and depicts the importance of this company and serves the company as the standard by which they weigh their decisions and actions (Philip & Nancy 2005 p, 55). The company aims at refreshing the world, inspiring moments of happiness and optimism and also creating value and making a difference. The vision of the coca cola company serves as a guide on the goals that they need to accomplish in order to continue achieving quality sustainable growth concerning people, partners, profit, productivity, portfolio, and planet. The coca cola company has a 2020 vision which they need to accomplish through a winning culture. The living core values include passion, quality, diversity, leadership, collaboration, integrity and accountability. These are in accordance with the corporate and social responsibility and help in the management of the coca cola company (Diana 2008 p, 32).
In Colombia, the workers of the coca cola company have faced difficult times and formed a union that they named SINALTRAINAL and their union organizers and leaders are faced by daily life-and-death struggles especially at the coca cola bottling plants. In July of 2001, the United Steelworkers of America and also the International Labor Rights Fund filed a lawsuit in order to prevent any more bloodshed and also to ensure that the company provided safe working conditions (Lonnie 2004 p, 101). This is continuing to be pushed through by the courts and also the laws that govern the workers have to be followed.
This policy contains the coca cola company’s principles on forced labor, freedom of association, child labor, work hours and wages, discrimination, community and stakeholder engagement, workplace security and finally the safe and healthy workplaces. The workplace rights policy applies to the coca cola company and all the entities that it owns or in the entity that it holds a majority interest. These rights are part of the corporate and social responsibility which the coca cola company is expected to follow. These rules and rights provide a written agreement of the relationship between the employer who is the coca cola company and their employees. The two are able to relate well once the rights are followed (Michael 2007 p, 77).
The reputation of Coca Cola Company is wholly built on respect and trust. The company’s employees and those people who do business with them are well aware that the coca cola company is dedicated to earning their trust with a combination of core values which represent the highest standards of integrity, quality, excellence, respect for the unique cultures and customs, compliance with the law of the communities that the coca cola company operates (William & David 2010 p, 78).
Coca Cola Company has also always endeavored to carry out business ethically and responsibly. The company also respects international human rights principles that are aimed at protecting and promoting human rights. These include United Nations Declaration of Human Rights and also the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work. The coca cola company also participates actively in the United Nations Global Compact. The Human Rights Statement acknowledges that the international principles are consistent with the dedication to enriching the workplace in the coca cola company, preservation of the environment, the strengthening of the communities where the coca cola company operates and also engaging with other stakeholders in pursuing positive progress towards the achievement of these goals (Mark 2000 p, 111).
As part of its corporate and social responsibility, the coca cola company does not endorse, encourage or support any kind of child labor in their operations throughout the system or even in the company’s supplier network. Through meaningful dialogue with their stakeholders, the coca cola company has made some progress in addressing and understanding the major causes of the child labor issue. Coca cola company has incorporated regulations against any form of child labor into their SGP (Supplier Guiding Principles) program meant for the direct suppliers of the coca cola company, authorized suppliers to coca cola company and also the suppliers of direct bottling partner and finally also in the commercial agreements made with the direct suppliers (Constance 2006 p, 91).
The coca cola company is also taking necessary steps in addressing child labor depicted in the sugarcane harvesting exercise. This is because the coca cola company is an important buyer of the sugar internationally. In regard to this the company is able to organize convening of experts in this field of child labor. These experts include representatives of Save the Children, the International Labor Organization, U.S. Departments of State and Labor, CARE and also the socially responsible investors. Therefore the coca cola company has focused on increasing the awareness at international level and then taking concrete actions at the national levels with the help of the local government, coke suppliers and other industries in order to address the child labor that takes place during sugarcane harvesting (Philip & Nancy 2005 p, 88).
The workplace in the coca cola company should be safe in accordance to the corporate and social responsibility. The coca cola company is well aware that its long-term success is dependent upon ensuring the safety of their workers, employees, visitors to their operations and also the whole public. In regard to this therefore, the coca cola company is committed to conducting their business in a way that provides all the personnel with healthy and safe work environment. The coca cola company has Safety Management System Standards and other supporting requirements for loss prevention and worker safety are commonly referred to as “The Coca-Cola Safety Management System (William & David 2010 p, 100).”
These safety precautions are part of their integrated system of management often referred to as “The Coca Cola Quality System” which embraces environment, quality, occupational health and safety, and also the loss prevention into a unit framework. The system defines a set of rigorous operational controls in order to manage the known risks and aspects of their operations. These controls always align well with the top international requirements and also the consensus standards. The complete implementation of these kinds of controls ensures that the coca cola company is providing on the international basis, the best workplaces that are in accordance to the international standards. The management of the change processes in the coca cola company ensures that the controls that are put in place are affected for alterations to procedures, processes, structures, and equipment (Diana 2008 p, 72).
This system of the coca cola company establishes an interior audit process to assist the company in ensuring that they are effectively and efficiently implementing their management routines and operational controls. As a requirement of the corporate and social responsibility, the coca cola company engages in recognized audit firms that are external in assessing the compliance status of their manufacturing operations with applicable regulations and laws and also the coca cola company occupational safety and also health.
The coca cola company provides substantial training for their associates using the requirements for training that are well defined in their TCCSMS as an international baseline. This training is meant to cover the new hire induction and also any periodic refresher training for the acquaintances and other workers carrying out work on their behalf. This is in accordance to the corporate and social responsibility. The corporate and social responsibility in Coca Cola Company serves to ensure that the risks that are bound to occur in the company are evaded. These maybe include financial, environmental, social, safety, health among other risks that could be avoided.
The Coca Cola Company shares its concerns through the internet which is a World Wide Web site and it links directly to the managers of the company and to the whole world. The coca cola company and all its bottling partners understands jointly that the real measure a company that is well managed is both on its financial success and also how it is able to achieve the success. The coca cola company touches very many distinct and different local cultures as it does business and the company has to be responsible as well as profitable.
This is well achieved because the company and the bottlers are able to work together towards the achievement of the shared goals. These goals are expressed in an international framework for better corporate citizenship and also local accountability referred to as citizenship at coca cola. this framework comprises of a stern commitment to embrace some shared set of principles across the international system and is set to drive and measure improvement in the four most important areas of operations that include environment, community, workplace and marketplace.
The coca cola company is able to work excellently through the described ways in this paper and also distinctively and therefore is able to work and perform better and well in comparison to the performances of its peer companies. The coca cola company is able to market, package, advertise, and also the manufacture products that are in accordance to the tastes of the consumers and this makes it coca cola company one of its kind among its peer companies.
The coca cola company has sponsored world cup since 1978 and this is a media for advertisement. The coca cola company has the strategy of sponsoring the Christmas parties, demonstrations and this earns them publicity. The coca cola company also runs advertisement on media that capture most of the audiences.