Oct 3, 2018 in Business

E commerce is aimed at achieving the best market feedback for the organization. It would be especially useful to increase scrutiny on returns on investment (ROI). The strategies to be adopted will heavily depend on the internet as a tool to connect to the outside market and a medium to which most information would be exchanged (Madura 13). However, the practicability of E commerce would depend on the effectiveness of the company’s website and not the impact on the use of internet for the organization. This study will seek to formulate an E commerce model for Gianni Fashion house. It would also major on improving business-customer relations of the company.

Revenue strategies

Any pro-active business would seek to increase its revenue base through prudent business models (Madura). Gianni fashion house would increase its revenue through website advertising which would be achieved by developing a user-friendly website. The best I.T consultant on website development should therefore be engaged to design the best website for the company. Revenue would therefore be generated through website hits or eyeballs. Gianni should also establish an E retail business online where products could be sourced easily by customers. This would be a good strategy to increase revenue base because other physical retail channels would compliment the initiative.

Gianni would also benefit from establishing a brick and mortar counterpart. This should be an advertising firm that’s quite popular in the fashion industry. Other popular internet sites such as yahoo or Google could also be used to expose the company’s products to a global market. A Gianni franchise should also be established with external agents to increase the company’s outreach and income base. Subscription should also be established such that online users can pay when accessing content through the company website.

Legal consideration

In establishing an extended outreach for the company, Gianni should outsource services from an I.T company to investigate if sites are cyber squatting copyrights, trademarks, logos or patents of Gianni. This should be important because profits from differences in domain name could lead to a drop in revenue (Kong).

Corporate communications

Gianni should establish that the I.T department ensures other companies are not cyber-smearing. This should be emphasized by management because increased internet usage would expose the company to external attacks (Madura 23).

Infrastructure

Gianni should ensure the website designer adopts the best technology related to the industry because it would be unfortunate if the company adopted bleeding technology. Management should therefore ensure the interface design brings out the best of Gianni as a formidable fashion powerhouse (Kong).

Interactivity

The main aim in the design of this model would be to attract and keep customers; it would therefore be beneficial for Gianni to establish that other companies are not wrongfully associating themselves with it. This would be an effort aimed at controlling the way Gianni’s brands are perceived in the market. In the absence of this scrutiny, other companies would affect Gianni’s bottom line while improving their own.

Relationships

Gianni should ensure that other online affiliated companies are well aware of what the company is doing. This is because conventional relationships that work best offline might not be as beneficial online due to the limitation by geographical boundaries (Kong). Awareness would have to incorporate relations with suppliers, pricing of products, management, and the channels of distribution.

Monitoring

Because the internet is quite large and difficult to ensure a lack of violations, Gianni should use E business intelligence software to remedy this need. This will take care of the extensiveness of the internet by ensuring the most serious violations are detected.

Advantages of E business model

Traditional approaches were basically aimed at increasing a company’s operations through opening up more branches and establishing strategic alliances. This E business model would position Gianni for growth in light of increasing competition in the fashion industry. The model would also increase the tracking of company’s activities unlike traditional approaches which experienced difficulty in monitoring activities because of logistics (Madura 29). Through adoption of the model, Issues in the fashion world that would affect Gianni would also be brought to fore. Traditional approaches experienced difficulty in realizing this (Madura).

Conclusion

This business model would be quite beneficial for the company at basically all levels of operations. The nature of business is competitive and if Gianni adopts this model, it would be taking competition in the fashion world to a whole new level. This model could basically be the defining strategy for Gianni in determining its sustenance in the 21st century. It would also be the best bargain for Gianni.

It would ensure the company maximizes its traffic to increase more sales and increase the level of interaction between the customers and the company. It would also ensure Gianni has the best criterion for affiliating with other companies, proper distribution of the company’s products, elevating Gianni’s leverage in the fashion business and ensuring the company’s affiliates share the common vision Gianni does.

E commerce is aimed at achieving the best market feedback for the organization. It would be especially useful to increase scrutiny on returns on investment (ROI). The strategies to be adopted will heavily depend on the internet as a tool to connect to the outside market and a medium to which most information would be exchanged (Madura 13). However, the practicability of E commerce would depend on the effectiveness of the company’s website and not the impact on the use of internet for the organization. This study will seek to formulate an E commerce model for Gianni Fashion house. It would also major on improving business-customer relations of the company.

Revenue strategies

Any pro-active business would seek to increase its revenue base through prudent business models (Madura). Gianni fashion house would increase its revenue through website advertising which would be achieved by developing a user-friendly website. The best I.T consultant on website development should therefore be engaged to design the best website for the company. Revenue would therefore be generated through website hits or eyeballs. Gianni should also establish an E retail business online where products could be sourced easily by customers. This would be a good strategy to increase revenue base because other physical retail channels would compliment the initiative.

Gianni would also benefit from establishing a brick and mortar counterpart. This should be an advertising firm that’s quite popular in the fashion industry. Other popular internet sites such as yahoo or Google could also be used to expose the company’s products to a global market. A Gianni franchise should also be established with external agents to increase the company’s outreach and income base. Subscription should also be established such that online users can pay when accessing content through the company website.

Legal consideration

In establishing an extended outreach for the company, Gianni should outsource services from an I.T company to investigate if sites are cyber squatting copyrights, trademarks, logos or patents of Gianni. This should be important because profits from differences in domain name could lead to a drop in revenue (Kong).

Corporate communications

Gianni should establish that the I.T department ensures other companies are not cyber-smearing. This should be emphasized by management because increased internet usage would expose the company to external attacks (Madura 23).

Infrastructure

Gianni should ensure the website designer adopts the best technology related to the industry because it would be unfortunate if the company adopted bleeding technology. Management should therefore ensure the interface design brings out the best of Gianni as a formidable fashion powerhouse (Kong).

Interactivity

The main aim in the design of this model would be to attract and keep customers; it would therefore be beneficial for Gianni to establish that other companies are not wrongfully associating themselves with it. This would be an effort aimed at controlling the way Gianni’s brands are perceived in the market. In the absence of this scrutiny, other companies would affect Gianni’s bottom line while improving their own.

Relationships

Gianni should ensure that other online affiliated companies are well aware of what the company is doing. This is because conventional relationships that work best offline might not be as beneficial online due to the limitation by geographical boundaries (Kong). Awareness would have to incorporate relations with suppliers, pricing of products, management, and the channels of distribution.

Monitoring

Because the internet is quite large and difficult to ensure a lack of violations, Gianni should use E business intelligence software to remedy this need. This will take care of the extensiveness of the internet by ensuring the most serious violations are detected.

Advantages of E business model

Traditional approaches were basically aimed at increasing a company’s operations through opening up more branches and establishing strategic alliances. This E business model would position Gianni for growth in light of increasing competition in the fashion industry. The model would also increase the tracking of company’s activities unlike traditional approaches which experienced difficulty in monitoring activities because of logistics (Madura 29). Through adoption of the model, Issues in the fashion world that would affect Gianni would also be brought to fore. Traditional approaches experienced difficulty in realizing this (Madura).

Conclusion

This business model would be quite beneficial for the company at basically all levels of operations. The nature of business is competitive and if Gianni adopts this model, it would be taking competition in the fashion world to a whole new level. This model could basically be the defining strategy for Gianni in determining its sustenance in the 21st century. It would also be the best bargain for Gianni.

It would ensure the company maximizes its traffic to increase more sales and increase the level of interaction between the customers and the company. It would also ensure Gianni has the best criterion for affiliating with other companies, proper distribution of the company’s products, elevating Gianni’s leverage in the fashion business and ensuring the company’s affiliates share the common vision Gianni does.

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