E-Business Organization Design

The main challenge of doing business in the twenty first century is the demand for reducing costs, increasing speed to the market as well as, meeting customer’s satisfaction in terms of prices, variety, personalized service and customized products. Apart from all these, there are pressures from competitors. E–business organization is the current system of meeting some of these demands. For a business to be a step ahead of others there should be a priority for increasing speed and innovation in service and goods delivery. There is an increasingly e-markets and electronic commerce since E–business increases the flow of information within the company and the customers (Geisler, 1). For those reasons, many companies and business organizations are engaging in electronic commerce.
Two options exist for a corporate business organization in terms of e-commerce (Geisler, 2). First, an organization can have a subsidiary or a spin-off department of e-commerce. This is a division that deals with e-business. Alternatively, a company may opt for initiating an independent electronic unit that is not in any way connected to the main company.
The e-business atmosphere is dynamic, and it is evolving as time goes by (Shenton, n.pag). All this two options of e-business organization require room for flexibility, and a structural design that responds quickly to the changing dynamic environment of the e-markets. This requires redesign, recalibration and restructure of the key organizational dimensions from a business (Geisler, 3).
A corporate company tailors the structure of an e-business organization design according to how the company does its business. The objective of the e-business design is to meet the business need continuously. The design however, should have three components, to stand as a mature design (Owyang, n.pag). These are business, technology and community. When designing an e-business model, one should pay attention to these three aspects. They integrate together to give the e-business strength of sustainability, smooth operation and customer satisfaction.
According to Owyang’s Three Spheres Os E-business Strategy, there must be a balance between the community, business and technology (n.pag). The users as well as the partners, the competitors, and the prospectus make up the community sphere. The e-business design through various techniques should put into consideration what the users want. Owyang points out that such skill as community marketing, product marketing and information architecture are vital in designing the community sphere in an e-business website (n.pag).
The business sphere contains the objectives and the goals of the organization. The business and market objectives must take the center stage of the design. The web design meets both the business goals and the user’s needs. The community sphere and the business sphere integrate together to form a match. However, this combination is not perfect without technology.
Technology in e-business is essential for understanding the best tool for knowing the cost, strengths, limitations and the benefits of the organization. Technology expands the scope of business and community needs (Owyang, n.pag). For a successful e-business design, one needs technical skills, such as web and software development, web architecture and experience with web technology. These three spheres should balance appropriately in the design. Imbalances among these three components will cause frustration in the users, inefficiency or money issues.
The success of any corporate business depends on the speed of flow of information between the business and customers. E-business is therefore, of paramount importance in that aspect. Designing of an e-business organization will require consistent flexibility in terms of meeting the customer’s needs, as well as the business objectives. The design pays attention to three main components: the community, business and technology. These three components should balance and integrate effectively.

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