Dannas Corporation is an American retailing firm that performs numerous business transactions. It was founded in 1952 in Minneapolis as a dairy products firm. During that period, it was a two storey building that had been built by a group of business men. It processed dairy products and vended surplus products across the city. The firm has several stores that offer different high-quality products and services. It deals with food products such as bakery goods, dairy products, groceries and other products. The company has over the years developed by improving the number of stores. It has also improved its products and services. It has hotel industries offer different foods to their customers and hospitality services. I have been offered responsibilities as a manager in one of the branches. I monitor the services and functions performed by the employees. It is my duty to ensure that consumers receive adequate services from the firm’s staff. It is also my duty to ensure that the business supplies high-quality products. The firm highly relies on the contribution of the employees. The company also emphasizes on motivating its employees to maximize their performance. It also performs a research on the organizational behavior in order to have wide information on the employees. Dannas Corporation also recognizes the importance of technology.

Problem in organizational behavior

Organization behavior involves the study and application of information concerning people’s behavior in an organization. Organizations carry out a wide research on organizational behavior in order to improve their knowledge base. Organization behavior aids the managers in scrutinizing the behavior of employees in an organization. Commonly, a large number of people is used to perform Organization behavior research in an organization. Organization behavior gives detailed information on the impact behavior has on the performance of the organization. In many organizations, the primary goal is maintaining the employees. Their foremost concern is reducing employee turnover because it affects the performance of the remaining employees. How can technological change in an organization become easily acceptable? Technological change has a significant impact on the performance of the company. Employees experience a hard time adjusting to new technology in the organization. It affects the behavior of employees thus causing a problem in organizational behavior in the organization (Redford, 2011).

Primarily, new technology changes relationships in the organization among the employees and managers. Innovative technology in an organization demands new diplomatic and managerial skills. It also requires a modified decision making process that does not accommodate the old organizational structures. Generally, new technology brings numerous changes in an organization which affects organizational behavior. New technology modifies organizational environment by elevating uncertainty and increasing market competition. It also facilitates the production of diverse and high-quality products and services from the company. New technology provides improved methods of designing products and services. Employees are expected to adapt to the new ways of creating products and offering services to customers. Technological change in an organization has a significant impact on organizational behavior (Wasmuth & Davis, 1983). Employees portray different reactions towards technological change in an organization. Many employees find technological change challenging because of the numerous modifications it introduces in the company. Some of these modifications would include employing new personnel that are highly qualified, training sessions, and studying modules. The workforce is expected to study and adjust to the application of the new technology within a short period in order to avoid productivity reduction. New technology could be introduced in a company through introduction of new machinery or new software. Commonly, these modifications affect the morale of the employees (Janssen & Yperen, 2004).

Technological change affects the roles of managers in an organization. It increases the functions of managers on management for organizational outcomes. It enhances on functions such as decision-making, planning, control, and coordination. The managers are expected to employ computers to perform these activities in the organization. They experience strain because their responsibilities are increased. Other individuals in the organization are also expected to employ computer-based techniques in order to perform their duties. Strenuous technology change in an organization affects the drive of the employees. Low esteem among the employees would profoundly affect the productivity and output of the company. New technology requires an advanced intellectual capability among the managers and other employees in the organization (Hogan, 1992).  The organization is expected to incur new costs in training its staff. On the other hand, the organization could employ other people who are well qualified. Employment of new people in the organization could cause the demotion of some staff members. Demotion in an organization affects the behavior of employees in the organization. They are highly discouraged thus affecting their performance. Certain employees opt to leave their jobs and join other companies.

The company experiences employee turnover, which has a positive effect on the performance. Other employees that remain in the organization portray behavioral change that also affects the organization. Commonly, their morale is reduced and their performance in the company deteriorates. New technology performs many tasks that are performed by people. Most of The human tasks are automated by the new technology. New technology is highly accumulating in organizations with demanding pressures. It is challenging to maintain satisfactory performance in an organization where technology is newly introduced. Managers are expected to seek guidance from academics and other consultants. Learning to use new technology in an organization involves many activities and numerous challenges. New technology introduces a problem in organizational behavior because of the technology-driven constraints and eventualities. Organizational behavior in the company is also concerned with the nature of leadership. New technology intensifies the monitoring process of the managers. The managers should monitor the performance of the employees. It also helps the managers in managing interfirm coordination.


The organization should implement methods of addressing technological changes in order to avoid behavioral change among the employees. Companies should introduce educational sessions that offer the employees with technological information. On the job, training sessions in organizations are used to improve the skills of employees. These training sessions improve the employees’ attitude towards the new technology. They improve their attitude because they are able to handle the machines. Employees develop defiant attitude towards new technology because of the challenges involved in handling it. During training sessions, employees acquire skills and knowledge in employing the new technology. The employees are trained through various ways such as training demonstrations, discussions, and lectures. During demonstrations, the trainees are shown how to handle the innovative technology. Still, there are open discussions that occur among the trainees and the trainer regarding technology. Information is also delivered through lectures. Behavioral methods of training should be interactive and encourage open-mindedness. On the job, training sessions may not be fascinating because the employees fail to break the monotony of the environment (Brown, 2011).  The employees do not acquire diversified information because the organization may employ a single trainer. The employees require broad information that would advance their interaction with new technology. The significance of on the job training sessions is the reduced costs of training because it happens within the organization. It is also noteworthy because the employees’ morale does not reduce due to experienced hardship in using new machines. Offering training among the employees in an organization solves problems of behavioral change due to the introduction of new technology. Employees are also introduced to the new technology through off the job training sessions. Clearly, this training occurs away from the workplace. These training sessions occur in workshops, seminars, and conferences. It is costly and it occurs for a short period because the employees’ training occurs outside the organization. The company caters for all the needs of the employees such as food and accommodation.

It is a significant method of training because the employees are introduced in a different environment that is suitable for learning. There is also diversity of trainers who offer adequate information regarding technology. In the conferences, the trainees also meet with other trainees and they exchange different ideas about technology. The technological changes are also addressed through offering learning modules to the employees (Brown, 2011). These modules offer technological information that portrays ways of using the new technology. These modules simplify the usage of the new technology. Employees do not experience hardship while using a new machine. It is easy to refer in case of an alarming issue. This method of addressing technological changes is advantageous because information can be easily accessed by the employees. In an instance, an employee may forget the mode of processing of a new machine. The modules and manuals would offer assistance. Employees should be highly motivated to attend training sessions in order to improve their performance in a new technological environment. Off the job training sessions is more preferable than the others (Brown, 2011). The employees attend these sessions in fascinating venues that impress them. The organization could fund conferences and seminars that occur in other cities or countries. It is fascinating to visit other new environments. During the conferences, the trainees are offered excellent and adequate services to ensure their comfort. This mode of training offers a favourable environment of learning for the employees. As a leader, it is vital understanding the employees needs. Motivating the employees help in upgrading their performance thus improving the productivity of the organization (Wayne et al, 2002).

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