Brief of the Paper

The aim of this paper is to provide a brief analytical study of a real estate sale, with due consideration paid to the issues of multiple listing systems and the peculiarities of the work breakdown structure. The second part of the paper is designed to determine the greatest challenge of the project implementation and the way this challenge is addressed.

Analytical Review of the Proposed Sale Strategy

Clients and Customers Identification – at this stage the prospective sellers and buyers are being detected: their buying and purchasing capacities are to be analyzed and matched. Listing stage of this operation involves the designing of the database, which will be subsequently utilized for the needs of the emerging transaction.

The existing marketing strategies are accurately analyzed in order to decide on the most appropriate and relevant marketing strategy for the given case. The second step of this stage is to create the multiple listing systems (MLS), in order to facilitate the information exchange between the practicing brokers. The chances to sell a house are substantially increased with the implementation of the mentioned scheme.

A stage of price and appraisal determination involves the procedures used to determine whether the market price of the proposed goods match the price set by the sales managers of the particular transaction. Unless this stage is being conducted in accordance with the recognized applicable standards of the price determination, it can be assumed for granted that the transaction will fail.                                                                                                   

Sales opening is the stage when the offered house is open for sale by any accessible means. In other words, all mechanisms of the market sales strategies are launched to succeed in the transaction. Contemporary scholars and business practitioners fervently advocate the notion that the most appropriate strategy usually involves the combination of the web-based and traditional real-estate selling technologies.

Major Difficulty Identification and Analysis

The most effective tool to identify both latent and explicit challenges and the way they should be addressed is to refer to the opinion of the scholars and to the practical experience of the resolution.  The given case study is explicit, where both practice and theory define the determination and elaboration of the marketing scheme of sale as the most complicated stage.

The problem arises due to the following factors: first and foremost, the purchasing capacity of the prospective buyer is still undetermined and contemporarily no tools do exist to evaluate this capacity promptly. Therefore, quite often the purchasing capacity of the customers is assumed at a venture, with only the basic assumptions made and accordingly evaluated.                                     

Secondly, the marketing strategies are extremely dynamic in their nature. In other words, a specific marketing approach may be chosen for the needs of the individually taken transaction (selling a house in our case). However, with the development of the marketing campaign, the latter or an advertising method can become obsolete and therefore no longer applicable.

With regard to the methods, which will be applied to address this issue, the most reliable strategy is to use a combined approach. To be more exact, under the postulates of this strategy the most effective procedure is to study the market and to adjust the tactics simultaneously. To amplify the concept with the detection of the specific market phenomenon, the special tools to handle this phenomenon are either to be chosen from the available ones or to be elaborated anew. Overall, having summarized the main points of this report, it can be logically inferred that a successful implementation of the project involves a set of stages to be followed, with the marketing stage being the most complicated. Applying the mentioned dynamic tools and methods, the problem will be effectively handled.

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