Siemens Company deals in electrical and electronic engineering products. Aware of the impact that its offices and factories have on the community, Siemens has assumed a critical social responsibility, which includes directly assisting the community, protecting the environment, as well as promoting scientific education in engineering. Siemens Company believes that it is the best gift they have for the global society that has consistently supported their business. For example, it encourages its employees to do voluntary work for the society through building of new schools, charities, as well as environmental conservation initiatives. In some instances, the company dedicates certain days in the year when all its employees are out to help the community. This is usually in terms of material support or funding to local self-help groups to join in the service to the community. A typical example is Green Power, an education trust that Siemens supports with a view to inspire young people to embrace the engineering career. Recently, the Siemens-funded trust has been working round the clock in the United Kingdom to get students participate in national events related to electric cars. This is done in acknowledgement of the decreasing enthusiasm for science and technology in the United Kingdom. 

Strengths and Weaknesses

The greatest strength of Siemens Company is its adoption of safe energy. Indeed, the company has diverse sources of energy, including wind power and hydroelectric power. Due to the prevailing situation of global warming, the adoption of safe sources of energy has won the company an international reputation that has undoubtedly made it the top company in electric and electronic engineering. The company also makes some of the most critical medical equipment, like computer tomography cans, besides its modern trains, that have changed the face of public transport in the world. The diverse nature of their products has made the company recognizable all over the world. In addition, the company has good policies on social responsibility. These have made it easy for most organizations and businesses to identify and relate with the company. Indeed, Siemens will continue to be a leading company in the world for quite a long time. However, it also has weaknesses that threaten to thwart its economic progress. Its greatest weakness is the persistent rush to associate with wrong people for business reasons. Although it has significantly boosted its sales at the moment, a business that enjoys public acceptance of its calibre should be more cautious. For instance, its involvement in supplying telecommunication equipment that was used to quell post-election riots in Iran has negatively put it on the international radar. It was seen as an affront to the world’s hard earned democracy (Oliver, 2011).

Threats and Opportunities

The company faces a double sword in its implementation of the environmental conservation policy. While the general population is basically comfortable with its project, big companies that deal in petroleum products see its operations as a threat to their survival. It is due to this fact that they would do everything to bring down its green projects. It has been speculated that the bribery case against the company was politically instigated by persons working at the behest of multimillion petroleum industries. They know that the more Siemens Company engages in public education and implementation of green policies, the more the society gets wary about petroleum products, especially with regards to their bio-safety. In the end, the greatest losers are the multimillion companies dealing in petroleum products. However, this has presented them with an opportunity to redeem themselves from the past instances of negative publicity. By actively participating in environmental conservation projects, the company stands to gain public confidence, which is more important for its success. In addition, the humanitarian projects initiated by the company provide a perfect opportunity to win the confidence of the general population (GlobalData, 2011).

Efficiency of Current Management

The current management of Siemens Company can be described as adequately efficient in its operations and decision making. In 2011, for instance, the management decided to list Osram, one of its constituent companies, in the stock market. This decision was described by financial analysts as suicidal and which would cause the total collapse of Osram. However, after thorough deliberations, the management decided to retain a keen long-term interest in Osram as a way of promoting its development and business success. They believed that, by letting Osram go, they were giving it the chance to grow into a much bigger company. And yet by retaining keen business interest, the firm ensured that Osram continued to enjoy a good business environment created by Siemens. This was indeed quite strategic! After the Fukushima disaster, the company decided to quit all its involvement with the nuclear sector. At the moment, Siemens controlled most of the nuclear power plants in Germany. According to analysts, this move was meant to avoid experiments with human life, considering the negative impact the Fukushima disaster had on the environment. They basically affirmed their commitment to environmental sustainability (Donald, 2006). 

Business Review, Internal and its Competitors

Siemens Company trades in a variety of products in electronic and electrical engineering. They are broadly categorized into energy products, industrial products, and building products, among others. In the building sector, Siemens products are known to be of undisputable quality and befitting the international demands of the modern building industry. They include building automation systems, currently used in erecting strong and durable city buildings. Siemens’s industrial products have significantly improved industrial production. For instance, their huge motor conveyor belts are used in pharmaceutical industries to operate drying systems that render medicinal products sterile and of right moisture content. Perhaps, the most significant contribution by Siemens is its production of steam turbines that have been used to generate alternative energy. In fact, they use their products to help the community erect offshore wind turbines to generate clean energy. In addition, its subsidiary company, Osram, produces some of the most sustainable lighting equipment. Some of these products have found use in the remotest parts of the world, thereby expanding Siemens’s international market. However, it faces stiff competition from engineering companies like Elecon Engineering Company Limited that makes almost similar products. Besides, its environmentally friendly products face rivalry from the petroleum industry. It is the reason why the company has been battling with a series of court cases meant to intimidate them out of the environmental conservation projects.

Internal Analysis and SWOT Analysis

Siemens Company is made up of 17 companies that serve a wide network in the global market. The principle activities that the company deals in include energy, healthcare, industry, and transportation. The company employs thousands of people in all of its subsidiary companies in the world. This stems from the fact that it currently operates in over 190 countries globally. It has its primary and secondary listings in Frankfurt and New York Stock Exchanges, respectively. Due to the prevailing situation with global warming, its adoption of safe energy has won it an international reputation that has undoubtedly made it the top company in electric and electronic engineering. Siemens also produces some of the most critical medical equipment, like computer tomography cans and the modern trains that have changed the face of public transport in the world. The diverse nature of their products has made the company recognizable all over the world.

Part Two

Background

The Siemens Company

Siemens Company deals in electrical and electronic engineering products. Aware of the impact that its offices and factories have on the community, Siemens has assumed a critical social responsibility, which includes directly assisting the community, protecting the environment, and promoting scientific education in engineering. It has its primary and secondary listings in Frankfurt and New York Stock Exchanges, respectively. Due to the prevailing situation with global warming, its adoption of safe energy has won it an international reputation that has undoubtedly made it the top company in electric and electronic engineering.

Main Sector

The company trades in a variety of products in electronic and electrical engineering products. They are broadly categorized into energy products, industrial products, and building products, among others. In the building sector, Siemens products are known to be of undisputable quality and befitting the international demands of the modern building industry. They include automation systems currently used in erecting of strong and durable city buildings. Their industrial products have significantly improved industrial productions.

History

The company was founded by Werner Siemens in the 1847 as a telegraph company. A year later, the company made its first telegraph line right from Berlin to Frankfurt, an accomplishment that made it a reputable company in Europe. It later established watermills that were used then to light various towns in the United Kingdom. From there, the company expanded into the manufacture of electric trains that became a landmark technology in the transport sector (Business Review, 2010).

Area Covered

Siemens is made up of 17 companies that serve a wide network in the global market. The principle activities that the company deals in include energy, healthcare, industry, and transportation. The company employs thousands of people in all its subsidiary companies in the world. This stems from the fact that it currently operates in over 190 countries globally.

How is the Siemens helping?

Siemens has assumed a critical social responsibility, which includes directly assisting the community, protecting the environment, and promoting scientific education in engineering. For example, it encourages its employees to do voluntary work for the society through building of new schools, charities, as well as environmental conservation initiatives. In some instances, the company dedicates certain days in the year when all its employees are out to help the community.

Conclusion and Recommendation

In conclusion, the company has struggled so much to gain public confidence. This it should strive to maintain because public trust has become their brand. For example, its humanitarian projects and environmental conservation initiatives will always determine how the global society views the company.

Summary of Siemens Company

Siemens Company deals in electrical and electronic engineering products. The company has assumed a critical social responsibility, which includes directly assisting the community, protecting the environment, and promoting scientific education in engineering. The greatest strength of the company is its generation of safe energy. Due to the prevailing situation with the global warming, the adoption of safe sources of energy has won the company an international reputation that has undoubtedly made it the top company in electric and electronic engineering. The company faces a double sword in its implementation of the environmental conservation policy. The big companies that operate in petroleum products see its operation as a threat to their economic survival. They know that the more Siemens Company engages in public education and implementation of the green policies, the more the society gets wary about petroleum products, especially with regards to their bio-safety. In the end, the greatest losers are the multimillion companies dealing in petroleum products.

The current management of Siemens Company can be described as adequately efficient. Their decision to list Osram in the stock market was described by financial analysts as suicidal and which would cause the total collapse of Osram. However, after thorough deliberations, the management decided to retain a keen long-term interest in Osram as a way of promoting its development as well as business success. Siemens Company trades in a variety of products in electronic and electrical engineering products. They are broadly categorized into energy products, industrial products, and building products, among others. In the building sector, Siemens products are known to be of undisputable quality and befitting the international demands of the modern building industry. In conclusion, the company has struggled so much to gain public confidence. This it should strive to maintain because it has become its brand.

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