Starbucks Corporation is a settle Washington based coffee company. It roasts, buys and sells whole bean specialty coffee drinks and coffees. It has over 16 thousand outlets or stores worldwide. It carries all its activities through its international retail outlets. In its globalisation and expansion in the global market, it has made some significant international issues. These issues range from economical and agricultural to ethical issues. Starbucks has not only made some real change to coffee farmers in the United States, but also internationally. It pays and gives these farmers financial support. Starbucks pays farmers more than any other company. It has made substantial donations to charity organizations (Marie 56).
Starbucks has also led to the introduction of what is now known as the Starbucks model. Starbucks Corporation seeks to establish itself as the leading purveyor of the finest coffee in the world market while not compromising their principles. This has led to an increase in the competition levels among companies that provide coffee related catering services, such as Java. Starbucks has also had an impact on international humanitarian services. The corporation has joined hands with the American Red Cross and United Service Organizations to provide coffee to relief efforts during times of conflicts (Marie 92).
Just like any other company that is growing, Starbucks has found itself drawn into court battles with some countries. For example, in the year 2005 the Ethiopian government through the United States patent and Trademark Office filed a case against the company. Starbucks has also pioneered the building of unique culture in the coffee industry. While enforcing zealous standards about coffee services and quality, the policy at Starbucks towards employees is laid back and extremely compassionate. This has made other companies in the coffee industry develop similar services to their employees. Starbucks has encouraged its employees to think themselves as partners in the business. Through this, many young employees have become their own bosses through entrepreneurship. Other companies have been also forced to establish retirement benefits for their employees (Marie 67).
The history of the Starbucks has demonstrated the opportunities that the global economy offers to the business. However, globalization of Starbucks introduces effects to the international affairs. When the company started in 1995, it only had a handful of stores. However, after years of massive expansion to the international market, Starbucks has actually influenced the consumer behavior around the globe. The company has changed the way people consume coffee while earning profits. Furthermore, Starbuck Company has modified the way the coffee is produced in the international market. This is because it has committed itself to buying only Fair Trade Certified Coffee. In the developing countries, Starbucks has promoted environmentally friendly and non-exploitative coffee growing policies (Selby 75).
Although the company has created many opportunities in the international market during globalization, it has also created new threats for businesses that are dominating the domestic market. This is because Starbuck has penetrated most industries and markets that were formerly protected in many countries on its globalization mission. This has consequently led to rise in the international competition (Selby 40).
As Starbuck expands to reach the international market, it has committed itself to protection of the environment. It believes in the importance of caring for the environment especially because it relies on agricultural products on its business. Starbucks Company partnered with Conservation International in order to expand their partnership in environmental protective efforts beyond coffee farms and into the surrounding landscape. In collaboration with Conservation International, Starbuck has developed workable coffee growing practices that help in improvement of small scale farmers and natural ecosystem all over the globe. Starbucks has also struggled to conduct its business operations in an ethical style. It has a Business Ethics Compliance program that supports its mission during the globalization process. It helps to protect the reputation of culture of the company while providing quality services worldwide (Selby 98).