Promotional product campaign should be strategized in a manner designed to successful output. The notable easy, fast strategy of promoting Shampoo product resonates with distribution of giveaways and free items. This is critical in preparing the entry of the Shampoo product into the competitive market (Cachon & Terwiesch, 2009). Giveaways and free items distribution prepares the public of an existence of the Shampoo. The probable consumers get aware of the merits associated with the new shampoo. This is critical in building the brand name. The strategy of using giveaways and free items works perfectly considering new product entrance in the market.
The strategy will involve distributing Shampoos to the probable consumers, selecting the distribution location. It is critical to analyze the market and understand the purchase patterns of the consumers (Cachon & Terwiesch, 2009). This will assist in making the Shampoo campaign a success. Promotion location must be guided by the target market. Shampoo products are best distributed around the supermarkets. The third element entails developing a Shampoo design that attracts the attention of the consumers. This involves creativity in catching the eyes of the probable consumers in a lovable and appreciative model.
The ultimate goal for the shampoo campaign entails the entry into the market and sensitizing the public on Shampoo brand existence. This is best applied by the application of the marketing mix that is a useful tool in the determination of the brand’s unique point of selling (Harpreet, 2012). It is worth noting that the Shampoo product being marketed have a distinctive feature that attracts customers hence offering a competitive advantage. Researchers have established that marketing mix entails promotion, place, product, price, physical evidence, people and the process involved. Pricing entailed the amount the money consumers pay for the Shampoo product. Price is critical in that it determines the future of the company based on the returns (John, 2010). Pricing has a direct effect on the marketing strategy in place. Price elasticity of the shampoo products will indicate the equilibrium price based on the power of the demand and supply. Setting of the price must comprise the marketing mix elements. Shampoo price setting will involve market skimming, neutral pricing and the market penetration pricing. This is critical in determining the consumer perceived value.
Distribution resonates with the price (John, 2010). This is critical considering that the products must be available to the consumers. Distribution of shampoo will involve selective distribution, franchising, intensive distribution and exclusive distribution (Harpreet, 2012). Utility in the shampoo product is essential in that it identifies with the measure of customer satisfaction. This is critical considering that one the consumers are satisfied with the product, they become loyal customers and market the product through the word of mouth that is very effective. Utility shifts its position depending on the consumption pattern of the consumers.
Price elasticity is highly influenced by the demand in place. It is associated with the responsiveness accorded by the consumers. This in turn influences the quantity demanded of the Shampoo products. Price elasticity indicates the percentage change of the demand in the products of sale (Cachon & Terwiesch, 2009). The measure accorded to elasticity relates to own price elasticity.
It is necessary analyzing the demand pattern before venturing into market. This is critical in ensuring that the Shampoo product gets integrated into the market system. Demand is critical in that it alters the willingness and the capability purchase pattern of the shampoo products. Demand schedule indicates the relationship between supply and demands (Harpreet, 2012). An increase in demands leads to a decrease in supply and decrease in demanded leads to an increase in prices and vice versa. This is meeting point by the demands and supply curves indicates an equilibrium point (John, 2010).
The elements associated with the law of demand is identified with the quantity supplied, the willingness of the consumers to buy, the time and period of purchase, price fluctuations and the assumption that all the factors are held constant (Harpreet, 2012). There are a number of factors that will affect the demand of the Shampoo namely; the price indicates the relationship of the product price with the similar products in the market of same quality (Cachon & Terwiesch, 2009). This is crucial noting that customers will go for the cheap products deemed of the same value. The price of related Shampoo products is essential considering that the product being marketed is a new entrant into the business.
The prices of goods related to the Shampoo products indicate a relationship with compliment products. Washing detergents are compliment products of the shampoo products. Personal disposable income influences the purchase pattern (Harpreet, 2012). This is the amount of money left to the consumers after taxation. Personal disposable income indicates the purchasing power of the consumers which ultimately influence the purchase pattern of the Shampoo products.
Tastes and preferences will influence the purchase pattern of the Shampoo products considering that the desire in consumers influences the purchase pattern (Harpreet, 2012). Desire and demand implicates differences, in that desire does not always lead to purchases. Demand comes with the willingness to purchase the Shampoo products. Shampoo products will be subjected to the consumer future expectations in price changes (Cachon & Terwiesch, 2009). This is critical considering that a decrease in prices enables consumers to buy more products. A reduction in the consumer income dictates that the consumer has less purchasing power leading to diminished sales of the Shampoo products.