Written communication and painting have played a significant role in human interaction and learning. The use of crayon has a long history, but was initially composed of oil and mixture of charcoal which made it unsafe for kids while coloring. This led to the establishment of Crayola. This was as a result of substituting oil with wax within the mixture. This improved the stickiness of the coloring and also became safe to handle.

Edwin Binney and C. Harold Smith established a partnership Binney & Smith in 1885 which specialized in production of printing ink and shoe polish. The partnership expanded its product at the beginning of 1900 where it produced slate pencils for schools. However, their initial discoveries were toxic to be used by kids and therefore, carried more research on safer crayons. In 1903, the two cousins, C. Harold Smith and Edwin Binney introduced Crayola Crayons. The word “Crayola” is made by merging two words, oleaginous (oily) and craie (chalk).

Crayola as a brand has since then gained popularity all over the world. For every 100 people in America, 98 of them recognize the brand. Among the consumer, the brand is a symbol of development, fun, color and quality. In 1903, upon developing the new brand, Binney and Smith sold eight Crayola Crayons which included red, brown, purple, blue, yellow, black, orange and green. In 1949, they added another 40 colors. They further added 16 colors in 1958, 8 in 1972 and 16 in 1990. Such color inventions have been the order of the day such that, there are over 120 Crayola Crayon colors.

Crayola brand from Binney & Smith Company has played a leading role in making the world as colorful as it is today. For instance, the timeless American symbol (the red barn), is made from red oxide pigment from Binney & Smith Crayola. Among other attributes, Crayola products have been credited for sparkling with glitter, good smell, changing colors and washing off surfaces.

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