Crisis Communication in the Workplace
Crisis Communication and management is an aspect of that has proved to be of immense significance to any business establishment and organizations over the years. Crisis communication can be defined as how an organization responds in communication to its customers and stakeholder when crises occur in the organization. Such a crisis in an organization can be defined as an unfavorable turn of events that would signify drops in productivity, profit or the general detriment of an organization. A company’s or organization’s ability to perform crisis communication depends on how much it has invested in public relations. That is crisis communication is mainly by the person in public relations. Crisis communication also plays a role in the management of national disasters such as floods and terrorism. In this case, government representatives and media have a crucial role to play in communicating to the public on any future catastrophic events.
Communication can be defined as the exchange of thoughts and ideas between persons. In communication, there has to be two or more participants. There has to be a sender and recipient for the exchange of communication to take place. Therefore, in all aspects of life communication is the main bridge and link between the sender and receiver. Through communication people are able to understand each other well and reduce the chances of having ambiguous situations. Communication crowns every aspect of living. Hence, communication is vital. The ways through which different people pass their messages to one another bring up the concept of types of communication. Communication can be put into two main categories. These are verbal and nonverbal communication. Verbal communication mainly involves the use of words, while nonverbal communication is the use of behaviors, signs and actions to pass a message.
Communication plays a crucial role in the day today lives. Despite the essence of communication in life, there are many problems that arise from failure of leaders to communicate. Failure in communication comes in when the sender fails to pass his or her message to the recipients or the recipients fails to receive the message from the sender. Communication is complete and effective when the participants understand each other in their responses. As a result of miscommunication, many problems have led to crippled efforts of crisis communication.
Crisis can be defined as a serious incidence that produces an outcome which mostly negatively affects a community or organization. It does not matter the size of the organization; crises come to organizations of all calibers, and the extent of damage that a crisis will inflict on an organization will depend on how prepared that organization was for such eventualities . A crisis normally disrupts the normal operations of an organization; and can sometimes put an organization in jeopardy. Examples of these are boycotts, fires, terrorism, product tampering, and product failure. Crisis communication refers to the situation where an organization or community has been affected by a crisis, or may get affected in the future. It involves the communication that will be done between the leaders of the organization, or leader of the community.
Statement of the Problem
Crisis communication can happen to communities, companies, nations, or even continent. In this context, it does not matter the size of the organization; when a crisis comes, it can affect the present situation entirely cause damage, and losses. Many times crises occur to organizations that the management of those organizations had failed to anticipate. They may have prepared themselves for certain obvious crises, and failed to protect themselves from other eventualities. If the leaders of the community, or organization fail to pass the alerts message to the people then crisis communication becomes a factor of the losses. Therefore, there is a want in the society today to understand crisis communication. This paper will explain the details about crisis communication. Why we need to study and understand crisis communication. The study will also include past researches done by other scholars of communication to edify the finding in the study.
Purpose and objective of study
The purpose of this study is to understand crisis communication. In the society, today there are many scenarios where people, companies, and organization have lost a lot of property due to failure to communicate. Many businesses are today collapsing because of problems of communication between workers and employers, not to mention the many losses of human life as a result of crisis communication between the government and its people. Hence the study will enlighten the people on importance and effective crisis communication.
Consequently, the study is expected to make relevant recommendations that would effective crisis communication. In the attempt to understand the importance of effective crisis communication, various observations will be used to enhance the understanding of how to apply crisis communication in different contexts.
Significance of the study
This study is particularly beneficial to the leaders of the organization. It will help them know the way to carry out crisis communication.
In order for the organization, to improve in the way they respond to crisis, the person that as the responsibility of communicating to the rest of the people in the organization has to have the knowledge so that he or she can communicate effectively to the other members. Without this knowledge and know-how, there is a likelihood of misunderstanding or worse, miscommunication. In the end, lack of effective communication may have consequences that are irreversible.
In addition, understanding crisis communication will not only come in handy in the working set up, but will also be helpful in other situation. An individual will learn how to handle critical situations he or she encounters in day-today life. He or she will be able to apply the knowledge gained from this study in any crisis they meet. Hence people should look forward to this study as it will equip them with knowledge. It is a timely subject of discussion.
This study has several assumptions.
The first assumption is that crisis communication happens in every organization and people. This means that, as long as there is a certain project or community, there will always be a crisis.
The study assumes that most of the leaders given this responsibility do not apply the knowledge they have on crisis communication. As a result, there are many failures in the organizations today.
It is also assumed that there are many people who are not aware of crisis communication in the society today. In addition, people have not known the significance and importance of communication. Hence, many have failed to respond to messages of crisis.