The rate at which individuals in the United States practice individualism is very high. This shows that a large population of the Americans only cares about themselves unlike Spain where collectivism is evident. This attribute of the two cultures may pose a huge challenge in cross cultural communication as exchange of information will not be as effective as planned. Conveying information between individuals living together or those working in the same place is made easier if the concerned individuals care about each other.

Consequently, the uncertainty avoidance index for Spanish people is way much higher than that of the United States culture. When people avoid risks due to fear of the unknown, it becomes difficult to communicate to them as they would not accept what is said (Geert, 2009). The uncertainty avoidance in the Spanish culture leads to fewer people taking up initiatives as they fear seeking information or advice from those who are well versed with the field. Eventually, the culture fails to expand their know how due reservations presented by cultural traits

Masculinity is also another trait that is presented in different levels by the Spanish and United States culture. Masculinity entails differentiating between various gender roles that are present in a community. The United States culture posses a high rate of masculinity in that men from the culture know their masculine roles hence they would not at any given time undertake feminine roles (Geert, 2009). Therefore, when communicating to this culture one has to sort their message carefully as well as organize for appropriate settings for each gender.

The power distance index is also high in the Spanish culture where a wide gap is eminent between seniors and juniors (Geert, 2009). The gap poses a hindrance as juniors may fear engaging in any communication with their bosses hence upward or downward communication cannot work in such a scenario.

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