Introduction

Executive communication is the process of sending and receiving information between subordinates and the top leadership in any given environment such as organizations and governments. Communication is an essential part of life because it ensures that various goals are met and that there is a smooth running of activities within the society.  According to Keyton (2010), individuals must always adhere to effective communication in order to ensure there is smooth running of activities.  This essay focuses on the situation in the organization where there was the communication failure. AZ Company is the organization that is used to explain communication failure. Various factors lead to communication failure within an organization, and these include language used, distance, and lack of consultation with employees. Thus, it is essential for an organization to ensure that all these barriers are dealt with or are significantly minimized in order to eliminate instances of communication breakdowns. Lack of consultation with the employees was the core factor that led to the failure of communication.

This paper explicates the situation of communication breakdown in AZ Company, provides an analysis of the situation, and an effective solution to the problem.

Description of the Situation

AZ Company is an internationally recognized company dealing with leather goods, garments, and footwear. I was one of the employees when there was the communication failure in the company. There was a critical situation when employees refused to follow the instructions given by the top management. One morning employees, including me, got to work as usual, and found a notice. It said that all employees were supposed to extend their working hours in order to increase the company’s profitability. There was no statement of an increment in the salaries of employees or any other crucial consideration. Everyone read the notice board, and nobody seemed to agree with the statement. This was not expected as the company was performing at its best. There were yearly increases in profits by large margins due to the hardworking nature of employees. In fact, most employees anticipated a salary increase by the top management.

Supervisors in different departments urged the employees to follow orders, and remain at the work place. Unfortunately, there was no response to the statements indicated on the notice board. Nobody extended the working hours. There was a mutual agreement among the employees that everyone should work for the required hours and leave the work place. There was no extension of the working hours among the employees as communicated by the management, which hence constituted executive communication failure  in the company.

The groups involved in the situation included the top management, supervisors and workers.  Daft (2008) points out that the top management includes managers from various departments and positions. Employees also constitute individuals working in various sectors of the organization. They are placed in various departments according to their specialization and skills. Wolff & Griffin (2006) reports that supervisors are the group of individuals who oversee the activities of employees in various departments.

Analysis of the situation

Employees did not follow the instruction to extend their working hours as asserted by the top management through the notice board at the work place. They assumed the announcement and mutually agreed to continue with their normal working hours according to their employment terms and conditions. The intervention by supervisors to make employees remain at their work place for extra hours did not yield fruit since employees left their work places as usual. In fact, they were surprised to find the information on the notice board since they had no hint that there could be additional working hours in the future.

I believe that the principal obstacle to this communication was the lack of consultation of the top management with the employees relating to the change. Managers did not engage employees within the organization in introducing the change that was not anticipated. Harris et al. (2007) asserts that lack of consultation is a hindrance to effective communication and can even lead to industrial actions such as strikes. Thus, this was seen by the employees as an imposition of rules and regulations that are supposed to be followed without complaining. They complained of not being involved in making the decision that they found on the notice board and hence could not adhere to it. 

Solution to the situation

The top management would solve the situation by convening a meeting with the employees. According to Gillis & IABC (2011), employees starting from the least ranked should be involved in the meeting called by managers. They should then apologize to the employees for the inconvenience caused. Managers should then present the problem and discuss it thoroughly with the employees.  Singh (2009) asserts that they should ask the employees whether they are comfortable to work for extra hours. In addition, they should present a motivational package to the employees. This can be reached by mutual agreement and satisfaction to each party.

Conclusion

In conclusion, executive communication refers to the process of passing and receiving information between the top leadership and subordinates in any particular setting. Communication is an essential part of life, and individuals should always adhere to the rules of effective communication in case they want to achieve their targets. They should be keen in order to ensure that there is no communication failure in all situations. Effective communication would facilitate understanding within the entire society if the correct procedures are followed.

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