Students' Services Focus Group

The Students Services department will be conducting focus group discussions in all the university’s 13 campuses. The aim of these focus group discussions is to change the events offered by the department with a view to making them even better. The goal is to come up with insights on what services do the students prefer and their views on how we can enhance the current services that are being offered by the department.


The objectives of this study are to establish ways of enhancing the current services that are being offered by the university’s students’ service department. Specifically, we shall seek to:

n  Obtain feedback from students on the quality of our current services.

n  Get insights from students on how we can improve our current services.

n  Gather views from students on additional services which the students feel should be offered by the department.

Target Audience

Our participants will be drawn from students in the university’s 13 campuses. In addition, these students must be using the services of the students’ services department. The year of study of the participants will not be taken into consideration.

Attendees and Schedule




Additional Directions

n  For each focus group, 1-2 hours will be allocated to screening 8-10 participants.

n  The purpose of the moderator will be to facilitate discussion and not leading it.

n  Each of the three topics will be given around 45 minutes.

n  The moderator should use his discretion to determine whether enough data has been collected from the discussion and whether more time should be allowed to cover a certain topic.

n  All participants should be encouraged to participate in the discussion and the moderator should call upon the passive participants.

n  Dissenting participants should be encouraged to air their thoughts.

n  The moderator is going to record participants views on a semi-structured interview guide questionnaire. The data collected will be qualitative in nature.

n  The data analysis method that will be used to analyze the participants’ responses will consist of content analysis where similar responses are summarized together.

Order now

Related essays