Technology and Social Research

Analysis of the article:

Luftman, J. & Kempaiah, R. (2007). An update on Business-IT alignment: A line has been drawn. MISQE quarterly Executive, 6(3), 165-177

The goal of  the article is  to report on the level of IT-Business alignment through the use of longitudinal studies that ran from 2000-2007 (Luftman & Kempaiah, 2007, p.170). The study used a target population of 1000 best global organizations that have implemented IT-Business alignment and a population sample of 197 companies (P.1). The number of the sampled companies with regard to continent was 124 companies from United States, 38 companies from Latin America, 11 companies from Europe and 24 companies from India (p.170).

The article addressed the role of IT-Business alignment in supporting Information System (IS) decisions, and hence rationale industries create value from future business opportunities. The article established that IT-Business alignment is vital towards industry potential to innovate, and improve operational efficiencies and performance through potential for differentiation and industry exploitation of values of a customer-centered service oriented industry.

What interested me most about the article is that, it makes industries know elements of alignment maturity that contribute into low IT-Business alignment, and redesign the business-IT alignment framework. The article would assist IT executives and Business executives to evaluate maturity level of IT-Business alignment and develop own chart to achieving maturity alignment. The article will make industries utilize IT-Business alignment. This will in turn measure performance and develop an organizational structure that can support goals and objectives for IT-Business alignment. In addition, the findings of the article will make companies change their reporting structure.  The results would make organization evaluate the degree of harmonization of IT and Business strategies and priorities and future impacts of firm harmonization on market share and seek ways for mitigating risks associated with achievement of the same maturity level.

There are varied sound effects that technology has to the lives of people business enterprise and research. People can use Google Maps to find direction, when they are lost with the help of the internet and a GPS enabled phones. Communication is made globally easy through technology and people can work anywhere and not necessarily be within the office walls. Customers can actually order items via the internet or make a call and have goods delivered to the doorstep. This not only saves time, but the energy that could be used to carry the items home.


Technology helps researchers and students to interact with the world through a hand held device. Children below eighteen years use technology to do their homework, get entertained, stay in touch with friends and socialize, and acquire technical skills. Serious students use the internet to access information on life issues as well as research for their studies (Marco, 2010).

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