Breen focuses on a consumer society that was there just before the revolution and how their refuse of goods from Britain had played an important role in this revolution. He gives an explanation for the abrupt creation of American identity that is unique. Before the americans united to to resist the empire of Britain, they first needed to build up trust and unity with each other despite their differences in the region.
Breen argues that experience was shared by colonists as consumers gave them cultural resources necessary to establish a type of political dispute that was bold. The revolution of the consumer society gave room for the colonists of Britain to develop an American and British identity that was unique that would lead to the creation of a nation that is new (Morgan, 168). He continued to argue that, trust rooted in consumption was needed for the refuse movement to be a tool that is effective against the government of Great Britain. Unhappy people should trust fellow unhappy people in order to avoid protest being ann affair that is local and silenced by an authority that is traditional.
It was in 1774, when most of the Americans reacted so much to the crisis of urban politics. The nation was united by events in Boston, which led to the unity of farmers and artisans, gentlemen and yeomen for the first time. In a few months time, some of the colonialists, who had articulated indifferences and impartiality earlier on conflict with Great Britain, unexpectedly found themselves supporting actions that are valiant leading inevitably to independence. This trust created a rapid growth of a movement against goods from Britain to force parliament into cancelling taxes obligated without colonial approval. During this time, colonists started to put themselves in American context because of the materials that were printed and were becoming profuse and extensive, also their involvement in the colonial marketplace that is expanding. Consumer goods gave the fundamental and prevailing bond between political organization and daily life.
Breen gives an account of some of the activities that were resistant. Earlier on, consumer goods were widespread in the American markets. The colonists wanted to vend their products because they wanted purchase goods from Britain that they could not manufacture and consequently made them think that they are part of British goods empire. He says that the marketplace expansion through credit showed the negative side of the colonials who wanted to obtain through credit what they could not afford. The navigation acts profited Britain because they introduced a market that is captive for England manufactured goods. Breen spend the goods of consumers with the aim of liberating the minds of ordinary people and to deteriorate the inequality of colonists. According to him, people have made an effort that is conscious to get involved in the goods empire so that they can be equal to their American neighbors (Katz & Greenberg, 410).
When explaining the american revolution, Breen avoid theories such as, whether the colonists saw themselves as British because of the same culture, belief and background, the american group that pressured the business and those who demanded non-consumption and many others. Such theories would have made him conclude that revolution was a political coalition product.
Breen’s argument is a convincing one. Participation in the consumer society gave a diverse sense to the colonists of who were in the society context. The society should have common people who can create a diverse and meaningful self-sence through exercising individual choice.
He excludes many loyalists perspective and hence become a major problem. This is because he disservice the population that disagreed with the protest by picturing them as freedom inhibitors. Additionally, he undervalues the alarm imposed on the offenders. The loyalists would have appeared defenders of liberty if they defended their freedom. With this, the loyalists feel unsecured and discriminated. His account reminds the influence of economic culture to political life transformation.