Healthy People

The health of people depends on the multiple principles and stages completed by the medical staff and their patients. At the same time, the principles of the communication play one of the most important roles in the establishment the connection between the patients and medical staff, the success of the medication, and the level of the results. Moreover, communication is the complicated strategy that requires the implementation of the various stages for the successful interaction of the individuals in the system and personally. 

Planning is one of the main principles required for completing the first stage of the communication implementation. It has been defined that planning is important because provides the foundation to the staff and helps to understand the peculiar and general needs fpr medication. Therefore, planning may help to identify approaches with the definite priorities for the implementation communication. Therefore, the responsibilities are shared and assigned for avoiding collapses, completing the plan. For completing the plan and learning the peculiarities, the communication is highly required for the definition of the existing activities and gaps. At the same time, there may be the lack of the information in the cases of the absence of the previous experience or inappropriate cases.

 
 

However, the relevance of the collected information and experience should also include the realistic expectations and abilities. Moreover, planning should include uncontrolled variables for creating and completing the plan. As the result, the above mentioned factors are supposed to serve for the definition of the communication principles, defining priorities in the terms of the set goals concerning health, objectives, and strategies. The above mentioned factors are determined and define the audience, knowing its needs, and priorities. Moreover, the perception of the population and its needs should also appeal to the abilities and opportunities. For learning about the actual audience, planning should include the segmentation of the population according to the behavioral, cultural, demographic, physical, and psychographic principles. Therefore, the definition of the group may be completed with the help of the research questions for completing the research. The definition of the subject, methods, and group are considered for the settings and channels for the most appropriate information delivery and communication. Also, the channels should be considered as flexible in the cases of the uncontrolled variables. At the same time, the interpersonal and group peculiarities may vary and should be considered either for the successful planning or communication. Moreover, there should be the division for the organizational and mass media diversity of settings for the prediction of the behavioral changes. Today, the digital media channels open new opportunities for the modern communication during the process of providing the health services to people: social networks, web sites, chat rooms, and survey for the information. To sum up, there is the variety of the opportunities to establish the communication between the medical staff and patients. However, the pros and cons of the channels for the communication should be evaluated in the light of the audience, message, channels, costs, availability, activities, and materials. 

The other point is to identify possible partners and their contribution to the work and communication such as public health, credibility, access to the audience, number of messages, resources, and co-sponsorship. At the same time, the partnership in this case may have such cons as loss of ownership, time priority, and changes in plans and their implementation. Nevertheless, there are far more pros in the terms of the long term activities, the growing amount of the partners and investors with the limited opportunities, sharing of the same goals and ideas concerning the work, and the expert development concerning the issues. As the result, planning is needful for the development of any possible communication strategy and creating a timetable for all stages and requirements. 

The second stage of the communication implementation is aimed at the development of concepts, messages, and materials. For the increase of the effectiveness and appeal to theories, the following steps should be taken: analyze the existing materials, develop and check message concepts, to choose the most appropriate materials, to develop messages, and test the messages and possible materials. At the same time, the materials should be evaluated as accurate, relevant, current, and complete. The procedure should be also defined relevant and available with the history of their usage. The further development of the messages should include the message concepts or visualization and appeal according to the cultural and professional components. All activities are supposed to be used for the development and test message concepts with the involvement of the professionals. Moreover, there should be some cultural peculiarities with the appeal to any positive emotions, humor, and threats. In these terms, the development of the plans and communication should be used for the materials improvement, previewing, and testing. 

The third stage is focused on the process of launching the communication strategy with the plan distribution, promotion, and the process of evaluation. The program should be implemented with the help of the kickoff event and quiet start. The first may help to get the most of the attention of media and while the quiet start may give more time for the communication establishment. A conference is another way to represent the project and new regulations. However, it should stay under the control: invitations, interesting speakers, timing, and logistics. Media Kits may be the most helpful for the audience for previewing the information of the conference. At the same time, the involvement of media should be divided to local and national, the time frames should address to the goal response, statistics, and other types of the background information, and the new outlook at a topic. Nevertheless, media is supposed to be maintained, and there is a need for offering the information concerning the breaking news. Afterwards, there should be the evaluation with the help of the components functioning, budget check, activities, and coalition participation with the help of tracking, monitoring inquires, callers, and collection of feedbacks. However, there is also risk communication strategy is the principle of the threat to things that value to the audience, increase knowledge, resolve conflict, and build-up trust and appropriate types of behavior. The situation of crisis influences the perception and processing of the information,  and acting concerning it. In these terms, successful communication is based in the credibility and trust and 5 key elements: empathy, competence, honesty, commitments, and accountability. However, people have such fears are fear, hopelessness, panic, and fight with the wish to get wanted facts, to have the power during the process of decision making, to be participants, to provide the resources, and to preserve normality. The communication may fail in the case of some mistakes: the mixed messages, the late delivery of the information, the poor attitudes, the rumors and myths, and public power confusion. Therefore, there should be following steps for completing the appropriate communication: to have and follow a plan, to stay the first source of the information, to demonstrate empathy early, to have competence, and to stay honest. 

The fourth stage appeals to the evaluation of the outcomes that should be considered in two different ways: impact and outcomes. It is important for reaching the success that demonstrates the communication relevance. Outcomes evaluation should be completed with the help of the data definition, deciding on the methods usage, pretest collection, get data and process it, analyze the information and its evaluation. The evaluation reports influence on the decisions and appeal to the questions that require answers. Moreover, public service announcements are completed with the help of the radio and television station for delivering the useful information without any profits or control over use. PSA includes sources, data and triggers the desired audience response. At the same time, it helps the stations to find the information for broadcasting.

To sum up, health is one of the main concerns for the most of the people. In this case, communication plays one of the most important roles for completing healthcare on the appropriate level and increase the quality of the treatment through the establishment of the stable emotional condition. Therefore, planning communication, implementing it, and evaluating it demonstrate the relevance of the actions and the success of the medical staff with the help of the connections with the patients.

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