Home health service is providing medical services and assistance to patients/clients at home and not at hospitals or medical institutions. Undoubtedly, this may involve a nurse monitoring patient’s prescriptions and ensuring that medication pertains to doctor’s instructions, physical therapy of physically injured patients or general hygiene care of bedridden patients. It may also include home care of the elderly and psychiatric help. As such this paper seeks to establish the influence of culture in retrospect to critical thinking of the mind.

This home health industry includes medical doctors and skilled nurses’ services of personal care, medication services in terms of drugs and prescriptions, physical therapy, counseling and guidance services and spiritual care. Certainly, operations may comprise short-term care subsequent to discharging from hospital or long-term care for diseases that include diabetes, cancers, HIV/AIDS as well as, backbone injuries

Home care service is contending aggressively in retrospect to, hospital services owing to factors that Patients favor home care, in comparison to visiting hospitals. On the other hand, technological novelty that have seen the advent of portable technologies hence patients do not have to visit hospitals to receive treatment accessible within the home premises. Tentatively, Demographics in terms of patients not able to acquire hospital facilities due to unfavorable weather conditions, distance or state of health

As such, the home care service providers do not face stiff competition with the large agencies receiving more customers in comparison to the diminutive agencies, who achieve profits through local market.

The elderly individuals in the society take delivery of better home health care; hence these services will, by no means, lack a growing market. Nonetheless, home care service is cheaper in comparison to hospital services that accrue larger amounts of bills. (Martinson 2002). Moreover, accessibility of medical insurance that covers 100% of home health care through Medicare is fundamental. On the other hand, modernism of portable medical technologies allowing patients to obtain the same treatment at the comfort of their homes, as opposed to the hospital conveniences

As the years come to pass, the home care services receive augmenting population of the aging. As such; there exist an escalating number of patients who favor home health care to hospitalization. Demographic challenges, that is, ease of patients acquiring health facilities, adverse weather conditions, facilitates the need for home health services. Contrastingly, the lack of qualified skilled nurses and medical practitioners to provide these services fosters for inadequacy in the health care industry. Certainly, the inefficiency of emergency response facilities in hospital facilities hinders the success of the industry.

The employment of unqualified nurses and medical practitioners often contribute to poor service delivery, as such, catalyzing mistrust between patients and the client’s service. Improved hospital facilities and services promote clients, as well as, patient satisfactory. Nonetheless, patients would appreciate the services offered to them. A number of patients may need highly specialized treatment and facilities that can only be found in the health care facilities, thus prompting the patient to acquire the services.

Technology force impacts the health care industry tremendously. The alteration in technological knowhow impacts the growth of the healthcare service. For instance, the advent of portable technologies, in most cases, determines the medical services offered at home. As a result, the better the portable technologies the better the industrial growth and development.

Relying on the economic status of the country or the world, patients opt for the cheaper service, for example, hospital services or home care health services. Home health services prove to be cheaper, in comparison to hospital services that pertains long-term patients.

Societal forces play a crucial role in influencing the heath care industry. The employment of home health service depends with societal thoughts. In the case where the society is opposing hospitals particularly for the elderly, the home health services will be on high demand. Tentatively, if society only trusts doctors in hospitals, thus home health services will be on low demand (Egan, 2008).

In order to overcome the capitalized threats, the service has to embark on efficiency. Efficient and quality operations, in most cases, boost consumer confidence. As such, this will overcome the risk posed by clients in incorporating unqualified workers. On the other hand, clients should be cautious when choosing an agency or individual who would be in charge of their home health service. Certainly, the client should conduct intensive research in the case where the home care services may be needed.

Leveraging emotions would be imperative in capitalizing opportunity. As such, this can be attained through the recruiting individuals between the ages of 50 to 60 years of age. Tentatively, informing the clients on the advantages of employing home health services. Undoubtedly, it will capitalize on the opportunity of getting many elderly clients so that, by the time, they reach 65 years of age; the individuals appreciate the accessibility of home health services.

Effectual marketing strategy would play a crucial role in the service advertisement. Effective and creative marketing to create awareness of this service to as many individuals as possible will facilitate for better realization of the industry. Advertisements strategies may be achieved through newspaper, social sites, as well as, television advertisements.

Conclusively, to market effectively for the healthcare industry, effective research would assist in determining the market. As such, industry’s work forces play a fundamental role in health care competition. As such, better such, the service would be highly praised, as opposed to, having up to date facilities and qualified doctors and nurses to better compete with hospital services in retrospect, to client preference (Martinson 2002).

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