The Baltic States mainly refers to the countries east of the Baltic Sea that were colonized by Russia. They include Latvia, Lithuania and Estonia and are so called because they are bound by the Baltic Sea on the northern and western side. The three countries used to be constituent republics of Russia (the former Soviet Union) before they gained independence in 1991. TESCO is a multinational grocery and general merchandise retailer whose headquarters is in the UK. It is one of the biggest retailers in the world and is ranked third after Wal-Mart and Carrefour but the grocery leader in the UK. The company has several stores in Europe, Asia and North America.  

The Baltic Region

The 2010 estimates puts the population of the Baltic states at around 6,607,400 over 102.4/sq miles translating to a density of 39.5/km2.

Latvia: this is a democratic country located in the Baltic region with an estimated population of 2.1 million. The country was occupied by Russia and Germany during the Second World War and by Russia after the world war. It gained independence in 1991 and its capital is Riga is the biggest in the Baltic countries with a population of 703, 581 people.

Estonia: is a democratic country in the Baltic region with a population of 1.29 million spread over 15 counties covering 1,500 islands. The capital city is Tallinn and has a population of 413, 727. About half of the country is covered by forests. The country is located in the north-eastern part of the European Union bordering Latvia and Russia.

Lithuania: this is also a parliamentary democratic country on the eastern part of the Baltic Sea. Of the three countries, Lithuania is the largest and the most populous having a population of 3.2 million. The country’s capital city is Vilnius with a population of 548, 816 according to 2010 statistics. It is a member of the EU, NATO and the council of Europe.

Economies of the Baltic States

The three countries (Latvia, Lithuania and Estonia) have been members of the European Union and NATO since 2004. But today the three countries have liberal democracies that have seen their market economies expand rapidly in the early start of the century.  However, between 2007 to 2010 the economies of these countries were hard hit by the financial crisis. According to IMF projections, the GDP of these countries based on PPP decreased from 13% to 17% from the 2008-2009 because of the financial crisis (Baltic countries, n.d.).

Climate of the Baltic States

The countries experience almost the same climatic conditions. They have a warm summer, a very cold winter (with snowfall sometimes) and relative mild weather during autumn and spring (Travel Information, Climate in Estonia, Currency in Lithuania, Latvia, n.d.).

Staffing Outline for Tesco

Workforce planning is the practice of analyzing an organization’s requirements for staff in terms of skills, location and numbers. This will allow the organization to plan how the plans can be met through recruitment and training. As for Tesco, this is very important as the company needs to recruit on a regular basis because of its growth. Tesco usually fills vacancies from within and thus practices what it calls ‘talent planning’ thus encouraging people to work their way through the organization (

In its non-UK operations, Tesco builds on the strengths and experiences from its UK operations. However, it also caters for local needs as well. Tesco needs different staff across its wide store jobs including check-out staff, stock handlers,  cashiers, supervisors, specialists like bakers or pharmacists or store managers. At Tesco, they use a workforce planning to establish the likely demand for new staff by considering both managerial and non-managerial positions. At Tesco, job descriptions and person specifications will show how a job holder fits into the job thus helping recruit the right people for the right job. The company also provides a benchmark for each job in skills and responsibilities required. This will help managers to assess their staff if they are up to the required standards to carry out the job (Recruitment and selection at Tesco, n.d.).

At Tesco, there is an organizational structure that ought to be followed. The six-level organizational structure comes in handy during recruitment giving a clear structure for recruiting and managing the organization. Recruitment at Tesco when entering new markets (like in the Baltic States) will involve attracting the right standard of applicants for the job. Tesco will first look at its internal talent plan to fill some important vacancies. The current employees looking for a move either for a promotion or on the same level will be looked into. Tesco will advertise on the country they are opening the stores on its website for a period of two weeks. Selection for the jobs for its new openings in the Baltic States will involve screening candidates and providing them with a ‘job type match’ for jobs that require a lot of experience, Tesco will need to use current employees with experience while for jobs that are deemed easy to ‘learn on job’ will be taken by the locals. Jobs that will require specialists may require to be staffed by expatriates.

Workforce planning is very important at Tesco in order that the company meets its staff demands for the future (Recruitment and selection at Tesco, n.d.). On entering a new market, Tesco will be required to use some of its current staff or expatriates especially for jobs that needs experience or specialty. For other jobs that only need training and the candidate is easy to go, then Tesco can hire local talents by following its recruitment procedures (Tesco Careers, n.d.).


As an international company with many job opportunities, Tesco needs to have the right people with the much needed skills and behaviors to support its growth and this pool includes locals talents, current employees as well as expatriates. Third-country nationals can be used if there are vacancies and they fit in.

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